Blog article teaser descriptions can be a bit tricky to write since you don’t know where to start exactly. You want to give the reader a good idea of what the article is going to be about, but you don’t want to give away the whole story in the first few sentences.
What’s more, you want to keep the interest of the reader so he or she wants to continue reading your blog post. The last thing you want to do is upset your audience by pulling a fast one and tricking them or her. This is why you need to take your time building up to the main point of the blog post.
Knowing when to use a blog article teaser and when not to is something that only comes with experience. Fortunately, this article is going to give you some helpful tips on how to write the perfect teaser for your blog posts.
Know When to Use a Blog Article Teaser
The best time to use a blog article teaser is right at the beginning of the post. Give the reader a little teaser of what’s to come. Something that’ll make them want to read your blog post. It’ll probably be something that’ll interest them in your content, such as ranking #1 on Google for X topic, or it could be a surprising fact about your product, such as % of people who use Product Y say it helps them remove wrinkles. Whatever it is, you’ll want to keep it interesting and brief.
The problem with putting a teaser at the end of the post, or any other location for that matter, is that by the time the reader gets to it, they might have already started scrolling past the headline, or the first few paragraphs.
If you want to grab the attention of the reader, put the teaser at the beginning. They’re more likely to read the whole thing if it’s short and to the point.
If you have a longer post, consider breaking it down into several shorter articles. That is, if your post is longer than five or six paragraphs, consider creating a separate article for each new section or subdivision that you have. This way, each article will represent a bite-sized portion of the larger post. The teasers for each article will be shorter, and hopefully more interesting, than the overall post. The benefit of this approach is that it keeps the attention of the reader throughout the blog post, allowing you to slowly reveal more and more content.
Make It Interestin
The best way to keep the attention of the reader is by making the content interesting. This is not an exact science, but you can follow a few guidelines to achieve this goal.
The first step is to provide value. Something valuable that is interesting and worth reading. This might mean providing expert information, enlightening readers on an obscure topic, or even just entertaining them with some good stories or amusing anecdotes. Whatever it is, make sure that it is something that the reader will find valuable.
The second step is to make the content easy to understand. This means making sure that your writing is easy to follow and free of any unnecessary jargon or complicated language. If you want to be understood, write for the general public. General readers will have no problem understanding your blog post, while more experienced readers might have some trouble grasping certain points. Make sure to give the reader a clear picture of what the post is going to be about.
The last step is to make sure that the information provided is accurate. Since you’re giving the reader your word for it, make sure that what they’re getting is something real. It’s all well and good to say that your new product helps skin look 10 years younger, but if you don’t actually back that claim up with solid research or expert opinion, you’re setting yourself up for failure. Readers can smell bullshit a mile away, and it’ll make your blog post seem less reliable too.
Include references and make sure that your work is accredited. This means providing your readers with the best information available and avoiding anything that might even have the appearance of an attempt to mislead. Even more impressively, you can also follow the guidelines set down by the Council of Science Editors to ensure that your work is of the highest quality.
Keep It Short
Even though you might have a longer post prepared, it is never good to exceed the word count of a typical magazine article or short story. This is because there’s usually a point at which the reader will mentally kick themselves for being stuck in yet another mind-numbing article. If you want to keep the interest of the reader, keep your posts short and sweet. When a reader lands on your blog, they’ll want to get the most out of it as fast as possible. Keep everything concise and easy to understand. Use bullet points and short sentences whenever possible. Break up long paragraphs with brief sentences for easy reading. All of these elements will help keep the attention of the reader and make them want to read on.
When it comes to blog article teasers, brevity is key. Keep it under three or four sentences at the most. Whatever you do, don’t abuse the "Read more" button. The last thing you want to do is make the reader click through 20 or 30 consecutive links to get to the meat of your post. They’re more likely to give up and leave if they have to hunt down that elusive’read more’ button. Alternatively, you could use ‘Skip to content’ button to get to the good stuff sooner.
You also don’t need to use a read more button at the end of each section. Unless your post is particularly long, it might not be necessary to have a read more button at the end of each section, especially since short sentences are more common in blog posts than long ones. Having several shorter posts, instead of one huge one, might be a better approach. Another option is to use a short summary at the end of each section, which will help the reader navigate your post. In this way, you’re not revealing everything in the first couple of sentences, and you’re still keeping the interest of the reader.
As for the format of your blog post, this is something that you’ll need to decide upon based upon your target audience and existing resources. If you’re writing for a technical audience, you may want to take the approach of providing lots of screenshots and jargon-free descriptions in a step-by-step fashion. A great way to keep the attention of your audience, especially technical ones, is to provide lots of screenshots and detailed explanations. In other words, if you can, provide a video tutorial on your topic. Even better, if you can find a video that answers all of your reader’s questions, you can bet they’ll remember you from that one particular video and be back for more.
When it comes to attracting visitors to your blog, the best thing you can do is to provide value to your audience, build trust, and connect with your readers. There are thousands of niches out there, but you have to find your own way. The advice in this article will help you become a better blogger, which eventually leads to more traffic and increased revenue.