It’s no secret that, when it comes to social media, users favor social platforms and applications that they know and trust. Unfortunately, this often means that they’re not open to new experiences and ideas. If you’re looking to grow your audience and build credibility, it might be best to look elsewhere than to social media.
Here are some excellent alternatives to consider:
1. Product Reviews On Amazon
Amazon is the world’s largest online marketplace, with billions of dollars of sales annually. When it comes to shopping online, people know exactly what they’re looking for, and rarely leave the platform. This makes it the perfect place for product reviewers to share their opinions on newly released products.
This can be a great choice for entrepreneurs and business owners, as well as anyone else who sells their own products or services on the platform. When someone decides to purchase a product or service on Amazon, they are almost always presented with a list of product reviews. With thousands of products to choose from, and limited time to make a decision, reading reviews can help consumers make the right choice. Additionally, reviewers can provide valuable information about the products they’ve tried, their strengths and weaknesses, as well as insight into whether or not they’re suitable for your intended purpose.
The majority of products on Amazon are fulfilled by third-party sellers, not the product’s manufacturer. This means that instead of the product being available for purchase directly from the source, the consumer will have to look elsewhere to find it. The advantage of this model is that it cuts out the middleman, and ensures that the product is available if the consumer wants it—even if the seller is not prepared to sell it at the moment.
2. YouTube Stars And Instagrammers
Another giant in the world of online commerce is YouTube. YouTube creators can make millions of dollars per year by connecting with users and engaging with them about trending topics or popular products. Their popularity often leads to lucrative sponsorship deals, lucrative product deals, and even high-paying gigs as brand ambassadors.
Instagrammers make even more money than YouTube stars, primarily because they have more creative freedom. Instagrammers can choose the products they want to feature and engage with their followers on the platform. Additionally, many Instagrammers choose to promote products they’ve actually tried and enjoyed, instead of simply featuring items that are popular or trendy at the moment.
Because Instagrammers enjoy creative freedom, they often engage with their audience through artistic images. This could mean that your product might not be the best fit for them, especially if you’re not looking to sell your products on the platform.
Podcasts are one of the best mediums to promote your product or service, as they’re highly flexible and can easily be adapted to suit any need or interest. Additionally, the number of people that consume podcasts is massive, so you’re certain to reach a receptive audience.
Podcasts are all the rage these days, with millions of people tuning in daily to listen to fascinating interviews, detailed analysis, and entertaining storytelling. If you can master the art of the pod-cast, you’ll be able to tap into a vast audience, and encourage them to learn about your product or service. Additionally, you can use podcasts to provide ongoing instruction on how to use your product or service, or give useful tips and tricks.
While podcasts do have their perks, they can also be quite hard to master. If you’re looking to create a successful podcast, you’ll need to put in the legwork to find the right guests, and make sure your guests’ voices match the tone of your podcast. Additionally, you’ll need to make sure that each episode is structured and well-balanced, and that each one serves a purpose. Even then, you might not be able to guarantee that your podcast will be a massive success.
4. Email Marketing
Email marketing is a type of digital marketing that can be highly effective at generating leads and growing your business. While social media can be a great way to gain credibility and grow your audience, email marketing allows you to target the right audience, and provides you with the metrics to prove its effectiveness.
You can use email marketing to promote your product or service, and even create a persona for the platform. With a little effort, you can build a database of opt-in subscribers who are already interested in what you have to offer. This is often easier said than done, as you’ll need to gain the trust of potential customers, and make them interested in what you have to offer, without over-hyping the product or service.
The bottom line is that there are many platforms, many alternatives, and many ways to connect with potential customers. You just need to figure out which is the best fit for your product or service, and the type of audience you want to reach.