The fashion industry is evolving to keep up with the times. To compete with fast fashion brands like Zara and JOVANI, brands must innovate and deliver fresh new perspectives to stay fresh in consumers’ minds.
However, the fashion industry often struggles with sustainability, due to the reliance on fossil fuels in the production of fabrics and accessories. This is leading some beauty brands to explore alternative options for skincare and cosmetics, exploring the potential of plant-based innovation and sustainability.
Here, we take a look at the burgeoning supplement industry, which is experiencing a boom in brand investment as companies explore the potential of plant-based innovation and sustainability.
Plant Based Innovation
The first plant-based innovation darling was coconut oil, which dermatologists recommend as a natural alternative to vitamin C for collagen synthesis. Then, green tea was the next big thing as scientists discovered its catechins — which give it its vibrant color — help reduce the risk of Alzheimer’s disease and cancer.
Since then, the wellness industry has grown to include more than skincare and cosmetics, with a wide array of supplements gaining popularity amongst health-conscious consumers who want to take care of their bodies holistically. This trend has been spurred on by consumer demand, with the American Association of Advertising Agencies reporting that 76% of consumers want to see more products that satisfy their needs.
Sustainability
In 2018, the skincare and cosmetics industry grew by 3.4%, while the dietary supplement industry saw a 13.8% increase in sales, according to the International Data Corporation.
This is expected to continue, with the global dietary supplements market valued at about US$16 billion, and is anticipated to hit about US$22 billion by 2023.
The cosmetics and skincare industries are responsible for a substantial amount of the environmental impact, with estimates putting the industry’s eco footprint at between 7% and 12% of all corporate emissions.
To reduce its eco footprint, some businesses have gone completely plant-based, creating products independent of animal products. The biggest players in this space include Neutrogena, Dr. Elsey, and Herbivore. So, while you might not always see a difference at first glance, these products are designed to reduce your eco footprint and save our planet.
Creative Commons
Now, let’s face facts: We’re living in a world dominated by digital media, with the most popular blogs and platforms like TikTok placing a heavy emphasis on visual content. So if you can’t impress your friends with your beautifully written blogs, what chance do you have of gaining thousands of followers on social media? You can, however, guarantee your followers that you’ll always keep them engaged by showing them stunning visuals that they wouldn’t normally see in a regular news publication.
The best part? You can do all this without necessarily running a traditional blog. Instead, you can create a digital magazine that looks and feels like a traditional media brand, using a content strategy to attract and retain your audience. This strategy should include a combination of traditional and non-traditional media, with the aim of creating a publication that is both sophisticated and accessible to a broad audience.