If you’re interested in betting on sports, you’ve probably heard of Draft King. The sports betting site has become a bit of a darling among the online betting community since launching in the latter part of 2018.
The site is known for its wide variety of sports and for its unique ability to accept wagers on events that are yet to happen. A day after launching, Draft King CEO Jason Atherton said the site had attracted a record 10 million registered users who placed over 60 million bets to date.
Those are tremendous numbers and they might even be an indicator of Draft King’s success. But just how did this sports betting site achieve such popularity and what does the future hold for this upstart operation? Let’s take a closer look.
The Best Sports Betting Site
Since its founding in 2014, Draft King has been an independent company that has only bet on sports as a means to generating revenue. It has never been involved in the ownership of a team or league. Therefore, it has consistently avoided the legal issues that often plague other smaller sportsbooks.
To operate in a legal manner, Draft King has strictly limited its offerings to the U.S. sports leagues and has avoided all other gaming activities, including poker and online gambling. So, while online gambling is legally permissible under U.S. law, you can only place bets on sporting events that are being played within the United States.
That’s a big reason why Draft King has been able to draw such a large audience. It’s the only major U.S. sportsbook that provides that level of trust to its customers. And, in an era of constant competition, it’s essential for any business to establish and maintain a level of trust with its customers.
If you’re reading this, I assume you’re already somewhat familiar with the various platforms on which Draft King operates, including mobile apps, desktop computers, and online wallets. But, just in case, here’s a quick recap.
On mobile devices, you’ll find the Draft King app. This is the primary way in which you’ll access the site and place bets. You can choose from a large number of sports and events to bet on. When you open the app, you’ll be redirected to the “Game Now” page, which displays all the current sporting events available for wagering.
The app itself is quite attractive and easy to use. As mentioned, it is primarily directed at mobile users and their thumbs. Therefore, it has a minimalistic design with plenty of whitespace and large icons.
Desktop and laptop users can access the site with their web browsers. Simply type www.draftking.com into the address bar and press enter to go to the site. You’ll be presented with a page that looks similar to the one shown below.
Although it doesn’t appear on the face of it, one of the biggest differentiators between Draft King and other sports betting sites is that, unlike most other places, the site actually is an authentic place to bet. Since it has no affiliation with any team, league, or corporation, it doesn’t have to scrimp on expenses or cut corners in any way to make money.
Instead, it can afford to take a more leisurely pace in expanding its operations and gradually increasing its revenues. This approach has served the company well and has attracted a hardcore group of bettors who want to place as much as they can on the various sporting events that become available for wagering.
Despite its independent status, Draft King has maintained full access to NFL games because it is the ultimate in cross-marketing. The site gets a cut of the action from the betting exchange when an NFL player or team member places a bet through the platform. So, it benefits financially from all the betting that goes on within the league. It doesn’t need to generate that revenue itself because it has a separate source of income.
One of the major appeals of Draft King is that it’s a one-stop shop for all your sports betting needs. Gone are the days of having to visit different websites, log in to different accounts, and search for the information you need. As a user, that’s a massive amount of effort that you don’t need to put in. Especially since everything can be accessed from one easy-to-use platform.
That’s not to say that other betting sites haven’t tried to emulate that model. But, to this day, Draft King still believes that its user-friendly design and approachable interface is what makes it stand out from the crowd.
Exciting Live Betting
Another big draw of Draft King is that it offers live betting, something that more and more sportsbooks are starting to adopt. While most other places offer in-game betting that updates after each stage of an event, Draft King goes the extra mile by allowing you to place bets while the action is actually happening. That’s right, you’ll find live match-fixing and goal-line betting, as well as multiple types of props, on the menu.
This sort of betting is thrilling for bettors who want to get in on some gambling action without having to wait for an event to be over.
If you’re looking for a sports betting experience that’s as good as it gets, give Draft King a try. Just remember, this is legal betting, so you must be in the U.S. and you need to keep your wagering activity within the states, as well.