How Has Sports Betting Changed the Industry?

It’s not every day that you get to live your dreams. But just possibly, that’s what this week has been like for James Bond, thanks to the brand new video game, 007 Legends.

The Game

Developed by Canadian studio, Perfect World, LLC, and published by Activision Publishing, Inc., the game features the famed British spy in his most legendary adventures. Set in a high-tech, sports-entertainment environment, players will assume the role of James Bond and compete head-to-head against legendary villains and defending champions in a battle for truth and justice. The game’s plot focuses on the organization known as The Devil’s Alliance, which is attempting to disrupt the well-ordered world of sports and entertainment by any means necessary. The game’s story mode can be accessed by playing through the title character’s escapades in the 1960s, as he races around the globe, attempting to stay one step ahead of the competition. During these missions, players will assume the role of James Bond and navigate the story mode’s set of challenges, which are based on real-life sporting events from that time period. For example, competing in the Grand Prix in Iceland, which was the predecessor of the legendary James Bond 007 Skyfall, will put you in charge of racing a helicopter against other pilots in a bid to out-fly them all. Or, perhaps you’re tasked with competing in a submarine race across the Arctic Circle, where the goal is to be the first to reach the finish line on a map of the Earth while avoiding conflict with nature and climate change activists who wish to arrest you and award you to the alligators of the ocean. In the end, what is certain is that with each new generation, the legendary spy will continue to amaze.

In order to track their athletic pursuits, players will be able to view their stats as James Bond as well as compare them with their physical peaks. These stats track the players’ performance in various categories, such as speed, flexibility, and reaction time, which are important for maintaining their athletic appearance.

Impact On The Regulatory Industry

With the growth of online sportsbooks and the proliferation of daily fantasy sports platforms, it’s fair to say that the sports wagering industry as we know it is changing. And, not for the better. As states continue to legalize sports betting, a growing number of people are finding themselves attracted to the exhilaration of betting on sports. While it’s always been considered a fringe activity, it’s now being accepted as a legitimate form of entertainment. With that in mind, it’s important to keep in mind the risks that legalized sports betting may present to the integrity of sporting events.

A 2018 study published in the journal Addiction reveals that adolescents are more likely to be vulnerable to gambling-related disorders. According to the study’s author, Dr. Elio Crespo, adolescents are more likely to be drawn to gambling due to their limited experience and limited understanding of personal finances. Adolescents are also more likely to be impacted by environmental cues, such as advertising, which can increase their motivation to gamble. Dr. Crespo recommends that parents set a good example by discouraging their children from gambling, setting limits on how much time and how much money they can spend on these activities, and teaching them to be mindful of the risks associated with excessive gambling. While it’s always important to encourage your children to be confident and assertive, it’s also essential that they don’t resort to problematic behaviors as a result of growing up in an electronic society. The study also concluded that “addictive tendencies” are increasing as a result of new digital technologies and the ways in which people are using them. The implications of this trend are profound and call for more research to better understand and address this issue.

Impact On The Marketing Industry

Marketing is part of the video game industry’s regular reporting requirements, and video games are no different. Along with sports betting, marketers will have to examine the impact of legalized sports wagering on the marketing industry. According to a study by Paddy Power Betting & Gaming, the gambling industry in the U.S. generated sales of £13.8 billion ($18.1 billion) in 2018, showing an increase of 7% compared with the prior year. The industry is attracting more people, with daily fantasy sports games such as DraftKings attracting users who wouldn’t typically go near a bookmaker. The rise of eSports as a professional sport has also made a significant impact on the marketing of video games.

The demand for esports marketing services will increase as sponsorship and advertising become more commonplace within the industry, especially now that so many games are available for livestreaming. Esports marketing services will help teams, players, and events organize and strategize effective marketing campaigns on a variety of platforms, including traditional media (television, magazines, etc.), digital media (billboards, websites, etc.), and social media (Twitter, Instagram, YouTube, etc.).

The marketing industry will also be affected by the growth of eSports as a spectator sport. With more people attending competitions and viewing them live, teams, players, and event organizers will need help creating compelling content to keep viewers interested. And, since advertising isn’t allowed during events, organizers will have to rely on traditional marketing methods, such as pay-per-click ads, to reach audiences.

A Rising Trend

According to the American Addictions Association, 47.2 million American adults have problems controlling their spending, and of those people, 7.8 million are classified as extreme debtors. Addictive gaming is one of the primary causes of financial problems among this demographic. The number of adults who play fantasy sports games has increased by 300% between 2012 and 2018, and those who play casino games have increased by 120% during the same period. The number of American adolescents impacted by gambling problems has also increased by 77% between 2016 and 2018, reaching 22.9 million children and adolescents.

Addiction is a serious problem that can have long-term effects on an individual and their family. If you or someone you love is struggling with addiction, help is available. Don’t let shame hold you back from finding the help you deserve.