Athletes, fans, and investors flock to Las Vegas every year for the biggest sporting events such as the Super Bowl, the World Series, and the Masters. In fact, 2018 was such a big year for sports betting. So much money was wagered, placed, and won that the industry as a whole saw a boom in business.
Thanks to high rollers who bet on games outside of sportsbooks, coupled with smart marketing and strategic distribution, the online sportsbook industry saw an 80% increase in revenue, with much of that money coming from non-traditional markets.
Most people who bet on sports are familiar with the major sports betting sites. You’ll typically find them on the Internet or mobile apps where you can place bets on games. These are the “traditional” markets. Less familiar are the “non-traditional” markets. These are the sports betting sites that focus on specific events, such as the World Series or the Super Bowl.
MLB fans can place a lucrative bet each season on their team’s pennant race. And for football fans, there’s the weekly game between the Philadelphia Eagles and the New York Giants. Both teams’ odds are available, so fans can bet on whether the visiting team will win.
Some sportsbooks also offer bets on smaller sports, such as college basketball and hockey. If you’re looking for a way to bet on your favorite sports without having to go through a traditional bookmaker, these are the non-traditional markets for you.
The key is finding the best odds on these events whether you’re sitting in Las Vegas, Philadelphia, or New York. You can check out the latest odds for the World Series here, for example. Doing your research and being aware of the best odds and prop bets for these types of events makes a world of difference. Otherwise, you’ll find yourself matched up against more experienced and skillful bettors who are aware of these opportunities and are already in possession of your money.
Marketing Differentiated Products
The key to understanding how a sports betting marketer made over $2 million in a month is by considering what makes them different from other sportsbooks. First, they provide a wide variety of markets, both in-game and pre-game. Second, they specialize in markets that are often undervalued or not offered by other bookmakers. Third, they provide good service and a more trusted environment for their customers. Lastly, they have a strong social media following and use that to their advantage.
Consider the case of BettingOnSoccer.com. This is a company that focuses on European soccer and offers bets on a variety of games, including the World Cup. Since 2005, they’ve grown rapidly and now have over 450,000 monthly unique visitors and over 2.5 million blog page views each month. And what type of content do they publish? Mostly marketing material for their customers.
This is an unusual case because they don’t just offer odds on sporting events. They also provide a variety of in-depth articles on topics related to soccer, whether it’s on the topic of betting or coaching. Most importantly, they establish a trusted relationship with their customers by actively engaging with them on social media.
In order to better understand the importance of marketing, one need only look as far as the recent Facebook and Google searches for their business name. In case you’re wondering, BettingOnSoccer.com is the number one result when you search for “BettingOnSoccer” or “BTS” on Google. While Facebook returns their homepage as the second search result. Why? Because people are more likely to click on a page that’s been curated by a reputable source. It builds trust.
Growing a Sports Social Media Following
If you want to be successful in the sports betting industry, you have to have a substantial social media following. You’ll need to have a blog or website where you can post content regularly, as well as a Twitter account where you can interact with others and share news and information about your favorite sports teams or events.
Building a sports following is very simple. You just have to be genuine, informative, and make sure to engage with your followers. When possible, you should also try to do all of these things while offering value and an incentive for potential customers to follow you. For example, if you’re a fan of the New York Yankees, you probably follow the team on Twitter. But what happens when they’re playing against the Boston Red Sox? You’ll find out when you log onto Twitter and click on the @YANKEESIE logo to engage with their followers. You can do the same with the @BOSWARDSOX on Twitter. It’s the same with liking their Facebook page or subscribing to their YouTube channel. These are all opportunities to engage with potential and current customers, and give them a reason to come back.
Why should you care about having a social media following? It’s very simple. You can use social media to your advantage. You can access user’s ‘likes’ and ‘followers’ to gauge the popularity of a given topic or website. You can also use social media to disseminate news about your favorite teams and players. If you’re a marketing executive for a sports brand and want to gain attention, you can use social media to your advantage. You engage with the sports world’s best, and you can use their connections to gain more followers.
Why Should You Bet On Sports?
It’s simple. Just look at the history of sports betting. From the beginning, sports betting has been surrounded by controversy. Whether it was fixed fights or gamblers trying to fleece each other, it’s always been surrounded by unsavory characters. But over the years, sports has grown organically, becoming more mainstream and accepted. And with that, so has sports betting.
This is due, in part, to the rise of the Internet and mobile phones. It used to be that you had to be in a physical bookmaker’s office to place a bet. But with the advent of smartphones and online sportsbooks, this is no longer the case. Your smartphone can be your ticket to the world of sports betting, where you can access a variety of in-house games and competitions, from anywhere.
Nowadays, if you want to place a bet on sports, the key is finding the best odds and placing your wagers quickly and accurately. If you’re going to place a wager on the outcome of an event, do so in a timely manner before the action is due to be settled. This way, you’ll have the best chance at winning.
To learn more, check out these articles from around the web on how to become a successful sports betting marketer. And if you want to start a business in the industry, here are some top-notch business opportunities that are currently available.