How to Start a Sports Betting Business

People love their sports. The majority of us grew up with sports in the house, played games on the weekends, and followed the games and the scores closely. There is a huge market for sports betting. According to Arcane Market Research, people placed $16.4 billion on the 2018 Super Bowl, which was the most watched sporting event of the year.

The sports betting market is growing rapidly. In 2018, people placed $16.4 billion on the Super Bowl. That’s good for an 82% increase from the $10.8 billion placed on the 2017 Super Bowl. If you think this trend is going to pause, you might want to consider going into sports betting. This article will tell you everything you need to know about how to start a sports betting business in Canada. It will cover everything from legalities to business planning. So, read on and get ready to wager.

The Legalities

First and foremost, make sure that you familiarize yourself with the legalities concerning betting and gaming in your country. You should also talk to a lawyer who is well versed in sports law. Without proper legal advice, you could find yourself violating the law. You also need to make sure that your chosen sport is legal in your country. Some sports, such as horse racing, are still banned in many places. You might also need to contact the sports association in your country to find out which sports are legal and which ones are not.

Business Plan

Now that you’re equipped with legal advice and have selected a sport that is permitted in your country, you can start outlining the business plan for your sports betting business. The plan should include all the necessary information about the business, including its marketing strategy, customer analysis, and much more. The business plan should also include any financial metrics that you plan on using to gauge the success of the business. An example of a financial metric that you might want to include is the Net Profit or Loss. This is the amount of money that the business has left over after all costs are covered. Typically, a business earns a Net Profit of about 15% to 20% of its total revenue.


After you’ve finished your business plan and drafted a workable budget, you can start considering the operational side of the business. The most important thing here is understanding the limits that your country’s legal system places on you. For example, in several US states, it is illegal to accept bets from or for individuals located within the state. Knowing the limits that your country places on foreign-based businesses could prove to be problematic. You might have to close down your business in these places.


One of the things that can help a business stand out from the competition is promotions. To attract sports bettors to your site, you could offer special bonuses, free bets, or rewards to people who sign up with your site. The key is to come up with a unique and creative way to incentivize people to use your site over other sites. The key words here are “creative” and “incentivize”. You want to find a way to reward your best customers with something special. This could be in the form of a bonus, free bet, or exclusive content. For example, if your business is legal in New York and you know that a lot of your customers are from there, you could run a special New York betting bonus for people who make their first deposit using the coupon code NY at checkout.


The final step before you can start taking bets is to market your business. You will want to create a brand identity for your business and come up with a unique and catchy name. The name and brand identity of your business should inspire confidence in your customers and make them feel like they are trusting you with their money. Once you’ve finished branding, you can move onto the next step.

To learn more about how to start a sports betting business, you can also visit the BizEaze website. This is the premiere source for all things related to business planning and legal issues that you need to know about. In addition, if you want to find out how to start a sports betting business in Alaska, you can visit the state’s portal for legal services, which is legally required. It is also the best place to find all the necessary information that you need related to the state’s gaming laws.