How to Add Betting Odds to Your Website

Online gambling is a billion-dollar industry, and with good reason. There are hundreds of thousands of websites designed for people who want to place bets on the outcomes of sporting events and other competitions. The most popular of these websites are undoubtedly bet365 and betvictor, with a combined worth of around $13 billion. This is primarily because both sides of this argument claim that their services are the best – whether you want to bet on football, tennis, or horse racing. This article will tell you definitively how you can add betting odds to your website, in a manner that both satisfies your users and brings in some serious revenue.

Acceptable Use

The first thing you need to consider is what sort of content you should and shouldn’t put on your site. For example, it’s a good idea to have a sports betting section, but hosting porn or other adult content isn’t suitable. The same goes for political content or content that encourages violence. Whatever you do, make sure that it’s acceptable for a gambling website. If your goal is to attract users from a mainstream audience, then you can get away with a small amount of gambling-related content.

Best Method For Adding Betting Odds

If your ultimate goal is to grow a profitable business, then you need to keep an eye on how other websites interact with users and build on their success. The best method for adding betting odds to your website is to use a ready-made plugin available from any good web host. The most popular of these is the Betting plugin created by Flo in collaboration with StackCommerce. This is a free plugin that you can install on your site within minutes – and it will do everything for you including adding all the relevant pages, inserting your affiliate links, and setting up the betting slip. Just remember that if you install the GPLv3 version of this plugin, then you have to provide attribution to Flo and StackCommerce.


Once you have a thriving section of your website dedicated to sports betting, you can explore the lucrative world of Affiliate Marketing. With this approach, you can earn a commission if somebody clicks a monetized link or buys a product that’s promoted on your site. The best scenario is when a user clicks a monetized link on your site, and then makes a purchase on a retailer’s site. When they googled your product before making their purchase, they may have ended up on your site. If you’ve successfully transitioned them to a purchase, then you’ll earn a commission.

This method isn’t suitable if your goal is to grow a sustainable business with a straight up-and-down interface. Essentially, you’re relying on somebody else to bring in the revenue, so if your user experience is sub-par, then you’re risking your business. However, if you can achieve this within a single-page website (such as bet365 and betvictor), then this is the perfect way to fund your business and provide users with a top-notch experience.

Security And Privacy

Betting websites should always be a safe and secure environment where users can place their bets with confidence. To avoid any potential security loopholes, make sure that all your website’s scripts are up to date, that all the plugins installed on your site are free from vulnerabilities, and that your site is using a secure source for your login credentials.

As for privacy, nobody likes to feel like their personal information is being shared without their consent – especially when it comes to matters concerning their health or finances. To ensure that your users’ personal information is never shared without their consent, you should use a privacy policy that clearly states what information you collect, how you use it, and how it can be accessed by third parties. In addition, you should always verify that cross-site scripting (XSS) is not a threat to your website’s security and has not been previously used to exploit your users.

With the exception of online casinos, which will remain a free service to users, all other forms of online gambling will soon enough be treated as commercial activities.