Being a betting affiliate means you get paid commission when someone clicks a betting link or adds a bet to their account via your affiliate link. You get a cut (usually 20%) of every winning deposit (wagering funds), with the remaining 80% going to the bookmaker. The key to being a successful betting affiliate is to become really good at generating new leads. You can do this by leveraging various marketing channels and tools.
Marketing Channels & Tools
To get started, you’ll need to decide which marketing channels and tools you’ll use to attract potential customers and how to measure the success of these channels and tools. Depending on your niche, you can choose from a variety of platforms and methods to reach your audience. For example, if you’re an e-commerce store owner who wants to get more sales from online bettors, you can use SEO, content marketing, and social media to grow your audience.
On-site Marketing
One of the most effective ways to grow your lead generation is to build a solid on-site marketing strategy. This strategy will help you position your business as an expert in your industry and help your website climb the ranks of search engines like Google.
The first step to establishing an effective on-site marketing strategy is to analyze the behavior of your ideal customer. If you’re not sure where to start, try these 10 steps to UX research:
1. Define the problem you’re solving.
The first step in creating a strategy is to define the problem you’re solving. To be more specific, you’ll want to identify the goal of your website and the challenges your target audience faces. Your goal should be to help guide your strategy. If you’re still wondering what to focus on, ask yourself “How can I make the most money?”
2. Determine your target audience.
If you can’t tell yet, you’re probably wondering who your target audience is. Your target audience is simply the group of people you’ll use your product or service for. To put it simply, the people who need your product or service the most are your target audience. So, if you want to rank number one on Google for the keyword “software developer,” your target audience is developers. Similarly, if you’re a real estate agent and want to attract online real estate buyers to your site, your target audience is real estate agents and brokers. You get the idea.
3. Identify the desired action.
Once you’ve determined your target audience, it’s time to figure out what they will or won’t do. What action do you want them to take? Remember, you’re trying to build a trust-worthy, expert-looking website. People will only visit your site if you establish yourself as an expert in your industry. To get started, try asking yourself these two questions:
1. What do I want them to do on my site?
The first question is, “What do I want them to do on my site?” This question will guide you in the right direction. You can choose from a variety of options, such as signing up for a trial, downloading a whitepaper, contacting you for more information, etc. You can also use your website’s “Contact” page to gather information from potential customers. Remember, you’re creating a relationship with your audience. You want to make sure you have something fun and inviting to engage them.
2. What does my site offer that no one else does?
The second question you need to ask yourself is, “What does my site offer that no one else does?” This question will help you choose a niche and determine the value you’ll offer. You can choose from a variety of answers, such as an online community where people can get help, compare prices, find the best discounts, or even just read inspirational stories.
4. Select one or two areas to focus on.
You know why everyone is obsessed with getting high-quality content? It’s because content that’s high-quality is proven to attract, engage, and convert more customers. You can start by focusing on one area of your website to gain experience with a small chunk of code. Then, as you gain confidence, you can move onto the next area. There is no rush to expand your site. Choose a couple of areas before you start building out the rest of the website. This way, you can build out a solid foundation for the rest of the site.
Off-site Marketing
Now that you’ve built a solid on-site marketing strategy, it’s time to spread the word. To do this, you’ll need to make use of various off-site marketing channels and tools. These are the channels and tools you can use to attract potential customers that weren’t already attracted to your site. It is advisable to use multiple channels and tools to ensure you reach your target audience.
Pay-Per-Click Advertising
If you’ve ever shopped online, you might be familiar with the practice of pay-per-click advertising. Essentially, when you click on a paid ad or are logged into your account, you’ll see an ad from the advertiser. To find the best pricing, you can reach out to a rep from an advertising agency or look into online advertising brokerages. When working with an advertising agency, you can choose from a variety of ad formats (e.g., display, video, or image-based ads) and targeting options (e.g., gender, age, location, or interest).
Search Engine Optimization
Everyone knows that finding good, quality content is difficult. Building a reputable site takes time, expertise, and a bit of luck. To help with the process, you can use SEO to position your site as a go-to source for information on your chosen topic. To start, try entering your site’s URL into the Google search bar. As you can see from the screenshot, Google has found your site and has put it in its search results.
SEO basically entails creating content that will help search engines understand what your site is about. This means providing value-added content that is useful and relevant to your target audience. To create relevant content, you’ll need to do your research and find out what topics the major search engines are currently indexing. It also means creating fresh content that will attract high-quality, legitimate traffic to your site. Good SEO is time-consuming and requires a good knowledge of both SEO principles and practices. To find out more, check out SEO Expert’s guide to digital marketing and SEO strategies.
Social Media Marketing
Every marketer is aware of the importance of social media in today’s digital marketing world. To attract new customers, build a following on social media channels, and encourage existing customers to engage with you, you can use various platforms, such as Twitter and LinkedIn, to grow your audience.
On LinkedIn, you can join groups focused on your niche, connect with thought leaders, and follow various professionals in your industry. You can also use the platform to find and engage with customers. To get started, simply enter your niche and then connect with other industry insiders. You can also look into automated marketing tools, such as Salesforce’s Chatter, to engage with customers and prospects on social media.
On Twitter, you can use the platform to engage with customers and prospects. To get started, simply follow relevant industry experts and then engage with them regularly to add value to the conversation.
Email Marketing
If you’ve ever sold anything online, you know that email marketing is one of the most effective ways to communicate with customers. You can choose from a variety of email marketing tools, such as HubSpot and MailChimp, to build and manage your list of contacts. Once you have your list, it’s time to send out emails, asking people to subscribe to your newsletter or sharing useful information about your niche.
In addition to building and managing your email list, you can also use MailChimp to send out periodic emails, such as announcing a new product or discount, inviting readers to a special event or webinar, or gathering feedback from users on product features.
Content Marketing
Content marketing is all the rage these days, and for good reason. When done right, content marketing can be extremely effective in spreading the word about your site and generating new leads. To attract new customers, create high-quality content intended to attract, engage, and convert website visitors into buyers.