So you finally decided to build a sports betting program. Congrats! You’ve been dreaming about this day for a long time. Now it’s about time to make those dreams a reality and you feel inspired and eager to do so. You also have your eyes set on the European markets specifically because they are more interesting than those in the U.S. For those of you who are relatively new to this side of the industry, welcome to paradise. You’re in for a lot of fun as you dive into the world of sports betting.
What you need to know is that to do this, you will need to pull data. Lots and lots of data. Fortunately for you, we’re here to help. In this article, we’ll teach you exactly how to get the data you need so you can begin building your sports betting program.
The Importance of Analytics
Let’s start from the beginning. Why do you need to build a sports betting program in the first place? What is your use case?
Well, first off, congratulations on deciding to create a sports betting program. This is a big step forward in your business and it’s exciting to see you take this initiative. To answer your question, your use case is simple. You want to create an environment where you can make sports bets and profit from them. In order to do this, you need to set your sites primarily on the European markets. Why? Well, mostly because they have more sports betting opportunities than the U.S. markets. Additionally, because there are more opportunities to make money from, your chances of winning are better. This is all well and good, but how exactly do you intend to pull this off?
You could set up shop in a European country with easier game rules, but why would you when you can do the same from headquarters? The answer is that you want to pull off the perfect tax-free Sports 365 experience and avoid all the legal hassles associated with operating from a foreign country. Setting up shop in one of the aforementioned European countries also makes it a lot easier to expand your operations to other regions with better odds and bigger prizes. Bottom line: your best chance at profit is through automation. Automated sports betting is the way forward, especially if you want to grow your business quickly and efficiently. This is where analytics come in.
Getting Your Hands On The Right Data
Data is at the heart of every good business. Without it, you have no way of knowing if you’re doing well, how you’re doing well, or what you should change in order to do better. In the world of sports betting, this is even more important. You see, not all data is created equal. Some data is more useful than others and it’s all about finding the right people, tools, and platforms in order to extract the most value from your data.
There are four main types of data you will need in order to build a successful sports betting program. These are
- Market data.
- Event data.
- Team data.
- Player data.
Now, these are just categories. What you need to remember is that you will not necessarily need all of these types of data. You will simply need enough of them in order to create the perfect automated betting experience. Additionally, you can also find all sorts of supplemental data in virtually every category, but you will find the above mentioned ones to be the most essential. Let’s discuss each category in detail.
Market Data
Market data is simply the data pertaining to the current state of the sports betting markets. Essentially, this is the general consensus regarding the effectiveness of your chosen sports teams and which teams are over- or under-valued at this time. This data can be retrieved in a number of ways, though the most popular method is through a website known as
Forex Betting which provides free, live market data as well as a number of other valuable resources for sports bettors. One of its major advantages is that it provides a single source for all the market data you could want or need. This means you don’t have to go from website to website in order to gather the information you need. Everything can be found in one place. The data is generally available in real-time which makes it even more convenient for those who want to bet or monitor the markets at any given time.
Event Data
Event data is the data associated with individual sporting events. This could include the scores from previous games, the line movements associated with specific teams and players, and anything else that pertains to a specific sporting event. The best way to get event data is by purchasing a Live Betting account with a major sports betting website. The benefit of this type of account is that you will receive real-time data for the events you’re interested in directly from the source. This is in contrast to pre-game odds, which are usually determined by
Bookmakers many years ago before the spread betting revolutionized the industry. These odds are subsequently adjusted as the game progresses. While this is still done today, the majority of the adjustments are now done
Through spread betting, you can actually place wagers on the occurrence of specific events. If you wager on the occurrence of an event, you will generally receive event data for that event. For example, if you bet on the Harlem Globetrotters to win the NBA Finals this year, you will receive real-time data for any game they play in the process. This includes the scores, the line movements, and everything else pertaining to that specific matchup.
Team Data
Team data is, as the name would suggest, the data associated with teams. This could include things like the historical won/loss records of a squad, their current positions in the standings, and any other pertinent information that could be used to gauge their overall effectiveness. A great place to get team data is from the
Major League Baseball (MLB) which provides access to every team’s statistical information including wins, losses, current standings, and more. Similar sites like
Hockey Stats or NCAA Basketball Stats provide similar information for the NCAA and the National Hockey League respectively.
Player Data
Player data is, at least in theory, the simplest type of data to obtain. It is simply the data associated with individual sports players. This could include their height, weight, career stats, biography, and much more. The best place to get player data is from the
Major League Baseball (MLB) database. Similar sites like
Hockey Stats or NCAA Basketball Stats provide similar information for the NCAA and the National Hockey League respectively.
What is vital is that you find a way to gain access to the right datasets for the types of bets you intend to make. For example, if you are betting in a predominately
European environment, then you will need to focus your research on European players and teams. There are numerous databases of player data from which to choose. Simply remember to
Be wary of illegal sportsbooks that promise exclusivity for access to their data. These are commonly found on the dark web and while they may offer great value, you certainly don’t want to hand over your personal information to an unknown source. To be on the safe side, find a reputable online sportsbook that is based in Europe or nearby countries where sports competition is considered high quality. The choice of a sportsbook should be based on your personal preference and what type of bets you want to make. Keep in mind that the best sportsbooks don’t just provide you with great odds. They also provide additional benefits, like live betting or in-play betting, which we will discuss momentarily.
Additional Considerations
While the abovementioned categories of data are vital to the success of your sports betting program, there are a number of other considerations you need to make. First off, you need a place to
Keep all your stats as you’ll be doing a lot of research there and you want to be sure that everything is stored safely. The second consideration is what exactly are you going to use in order to