Create A Subscription-Based Plan.
One of the biggest barriers to entry for new customers is price. Odds makers and bettors are often found at the top of a very crowded online sportsbook buffet where the only differentiating factor is price. If you plan on charging the same as a traditional bookmaker, you’re going to lose a lot of money and potential customers.
The answer is to try and implement a subscription-based model for your betting agency. Customers will appreciate the convenience and have no problem paying a small annual fee to get unlimited betting access.
One of the best and most reputable sportsbooks that use a subscription-based model is Bovada. They offer members not just the best sportsbook experience but also access to a growing pool of bettors and up-to-the-minute info on all the major sporting events. In return, members receive generous bonuses and good old fashioned customer service.
It’s always a good idea to look to the left of the search bar (or on mobile devices, at the top of the screen) when visiting a website. This are the so-called “sponsored links,” and they’re often placed there by the website owner to monetize a piece of content.
If you’re running a gambling operation, you can use these sponsored links to monetize content and generate revenue. You can take the same approach with articles and other content on your website. When somebody clicks on a sponsored link, they’re usually presented with content that’s more relevant to what they’re looking for. They’ll appreciate the additional information and likely convert that into a paid subscription or a one-time donation.
Get People To Join Your League.
There’s another way you can monetize content that doesn’t require you to run a gambling operation. If you’ve got an affiliate program set up with a sportsbook or bookmaker, you can “recommend” a side in a sports match. For every customer you bring in that makes a bet on the chosen team, you’ll earn a commission.
By doing this, you’re essentially entering into an agreement with the bookmaker or sportsbook that, for each bet placed, you’ll earn a small commission. Typically, these commissions can range from 5% to 15% of a person’s total bet. Sometimes, you’ll even find paid-to-click (PTC) ads where you’re credited for bringing a customer to the website. In the United Kingdom, you’ll even see some PTC ads where you earn up to 20% commissions for clicks.
Use Social Media.
A more modern approach to getting people to subscribe to your betting agency is via social media. If you’ve got a strong online presence across social platforms such as Instagram, Twitter, and Facebook, you can use these to draw in potential customers.
You can use social platforms like TikTok to host your own “reality TV” show where you showcase the best content from users across the globe. On this platform, users can “subscribe” to your show for free, and you’ll earn a cut every time somebody watches a short ad or video snippet. You can use a tool like RevLoop to grow your audience with more sophisticated algorithms that learn from your interactions on social media.
Offer In-Game Promotions.
You can also use all the various sportsbooks where you operate to promote your betting agency, whether you’re running a PTC campaign or using social media to gain credibility. You might consider having special deals for existing customers where you give them a free bet or offer a special discount on their next transaction.
Running a PTC campaign on social media is a proven way of attracting interest and possibly a few committed customers. You can also use other platforms like Slack to build a community of people who are interested in or need your service. In addition to this, you can use email marketing (i.e., promoting products via newsletters) to build a roster of potential customers.
Raise Awareness About Your Company.
The last tip we’ll discuss to get people to subscribe to your betting agency is to simply raise awareness about your company. If you’re running a PTC campaign on social media, you can ask fans to ‘like’ and’share’ your social content. If you’re doing it organically, you can put up informative threads on forums like Reddit that will help build your credibility as an authority in your industry. In either case, you’ll be able to get followers who are interested in or have an affinity for your product to help spread the word. If you want to grow your business, this is one of the most effective ways to do it.
Now, you might be wondering where you can find these best practices. Well, if you follow the above advice, not only will you be able to get people to subscribe to your betting agency but you’ll also be able to generate more revenue and grow your company even further. Best of all, since you’re operating within the law, you won’t have to worry about breaking any rules or restrictions that might hamper your growth.