Online gambling is one of the most popular sports activities in the world today. According to a 2018 report by Statista, 266.9 million people from around the world engaged in some sort of online wagering, either directly or via an affiliate programme.
The report also stated that there were 482.9 million active online gamblers in the US alone, with 19.2 million people participating in online betting on NFL games.
This is because online gambling offers convenience and comfort to sports fans. You can access your sports news and stats while sitting at home. You can also place bets on your favourite games and keep track of the scores as they happen.
However, having more than one online casino in an area can be quite the competition. To ensure you stand out from the crowd and gain a competitive edge, here are a few tips on how to build a betting website.
Make It Clean And Familiar
We’d all love to build a quick and dirty website that gets the job done. However, when it comes to building a professional looking site, it’s all about the little details. For instance, if you’re creating a website for a sports book, you might want to keep the theme of the site clean and simple.
Simplicity is the key when it comes creating a successful betting website. You don’t want to overload your potential visitors with a lot of features and functions. Keep things simple and clean, and your site will appeal to more people.
Your design should reflect your brand identity and the theme of your site. Inline with this, you might want to choose a simple, clean, and sans-serif typeface for your site’s text. In addition, you should stick with conventional page headers and footers for the absolute basics. Remember that design and UX will ultimately impact your bottom line, so take the time to get it right!
Make It Easy To Navigate
When users land on your site, they should have no trouble browsing through both the information they need and the various options available to them. If you’ve followed the above advice and kept things simple and clean, then this will be a cakewalk for them.
You don’t want to overwhelm your users with a lot of links and functions, as this will make it more difficult for them to find what they’re looking for. Instead, you can give them a short-cut to the information they need by creating a navigation menu at the top of their page.
This is also a great place to display a featured blog post. When a user clicks on this, they’ll be taken to the associated blog post, which then leads them to more content as an aside.
Make It Minimalist
Keeping things minimal is another great way to go about creating a betting website. Many successful and well-known brands and organisations have grown to prominence by being as little as possible while delivering a quality product or service.
You can achieve this by removing unneccessary elements from your site, such as logos, colors, typefaces, and other visual distractions. In addition, you should look into using a minimalistic design and incorporating this into your brand identity.
The less there is on a page, the more there is for the user to focus on. This means you can put more pertinent information into the content and reduce the risk of your site being overloaded with features.
To give you an idea of how important this can be, take a look at BetBright’s website.
They don’t do much else but offer a simple betting service, but it doesn’t feel crowded or chaotic. This is because a lot of their focus as a brand is on the simplicity and utility of their service, rather than boasting about their features.
In addition to this, their design is very clean and simple, which again promotes familiarity and makes it easier for users to understand what they’re looking at. Even the layout and colours are kept to a minimum in order to focus on the areas that really matter. This is especially useful for those who are seeking a brand that provides a better value for money.
Include A Clear Calls To Action
As the name would suggest, a calls to action is something that encourages your visitors to take a specific action. When it comes to building a betting website, the most obvious CTA is something to do with betting. For example, if you’re running a poker site, you might want to promote joining the club or following the guidelines laid out in the Terms and Conditions.
However, as the name would also suggest, this is not the only CTA you should include on your site. If you want to encourage your visitors to come back and visit your site again, you can include a call to action in a variety of ways. For example, you might want to promote subscribing to your email list or following you on social media.
There’s also the option of displaying a QR code or embedding a small web banner encouraging your visitors to visit your site. Even including a small button that links to your site is better than nothing at all! Ultimately, as a brand, you decide what will constitute a clear CTA, but ensuring that every part of your site contains one is a great place to start.
Personalise Your Site’s Content
If you’ve been running online businesses for any length of time, you’ll know that content is key. When it comes to gaining website traffic, it’s all about the content that you put out there. As such, it’s a good idea to make a point of customising the text on your site based on what’s relevant to your audience.
For example, if you’re writing about football, you might want to add in a bit more slang and perhaps even write from a first-person perspective.
To make your site even better, you can also take the time to personalise the content on a per-user basis. If you’ve ever noticed, some websites can be quite friendly and approachable while others can be a little bit stiff and formal. Make sure that your visitors feel comfortable and that your brand identity doesn’t get in the way of providing good quality content.
Make It Mobile-Friendly
Mobile-friendliness is another important factor to consider when building a betting website. After all, according to Statista, 68.9% of all online sports bettors use mobile devices. This percentage is likely to rise in the coming years as more and more people begin to see the convenience of mobile gambling.
To start with, you should make sure that your site is responsive, which means it can be accessed from a variety of devices. To succeed on the web, you need to make sure that your site is accessible on all platforms, including mobile phones. In addition, you should also ensure that all of the content (including photos) is appropriate for viewing on small devices.
When accessing your site via a mobile device, you don’t want to overwhelm those on smaller screens with a lot of complex navigation or unnecessary features. Keep things simple and easy to understand and keep in mind that users will only have a small screen to work with.
For more information on how to make a website, check out the following resources: