A betting grid is a form of online betting in which multiple sports events are combined into one giant betting event. The events are usually games that take place at the same time and/or location but across different sports—so, for example, the Super Bowl and the MLB Baseball World Series. The theory behind betting grids is that by combining events that already have widespread interest into one large-scale betting product, you can maximise the odds of winning.
Betting grids are available to anyone in the UK who’s prepared to gamble, and are popular with high-net-worth individuals and organisations looking for a way to legally wager online. The only difference between traditional forms of online betting and betting grids is that with the latter, the events are combined into a single, interlinked betting product. The theory is that by taking part in a betting grid, a gambler has the opportunity to wager on more events than he or she would have the time to follow individually. This makes a betting grid attractive for low-volume sports bettors and enthusiasts who want to make the most of a busy day by participating in several sports events simultaneously.
Building The Betting Grid
If you’re interested in running a betting grid, you first need to decide which games you want to include. The most popular choices in the UK are usually the National Football League (NFL), the National Basketball Association (NBA), the National Hockey League (NHL), the Major League Baseball (MLB), the Women’s National Basketball Association (WNBA), the Men’s Ice Hockey World Cup and the PGA Golf Championship. The NCAA Football Championship (commonly known as the College Football Playoff), the NCAA Basketball Tournament and the FIFA World Cup also have huge followings.
Once you have your events, the next step is to find a bookmaker who will take your bets. In the UK, the only reliable and legally approved bookmakers for sports betting are 888.com  and William Hill [Willie Hill]. Both sportbooks offer great value for money and have a good reputation for treating their customers fairly and quickly settling bets. If you’re looking for the best prices and the safest betting environment, consider these two brands. Furthermore, if you’re looking for NFL betting, it’s advisable to bet with 888; their odds are better and they offer a variety of markets and wagering options. For other sports, it’s usually best to go with the betting shop that offers the most variety, has the best prices and is licensed and regulated by the bookies’ governing body in the UK. Finally, if you’re looking for the safest and most comfortable betting experience, consider going with William Hill. They have an impressive history in the industry, and their customer service has been rated third in the UK behind only888.com  and William Hill [Willie Hill] due to their unique customer-centric approach. In general, customers consistently report that the experience at William Hill is excellent, and they even offer a full refund if you meet the right conditions. As a punter, you should also look into depositing via a debit card, which can help mitigate the risk of using a credit card on a bet. Additionally, a lot of the bookmakers offer good mobile versions of their sites, which makes placing bets on your phone much easier. Overall, it’s a safe bet that 888 and Willy Hill are the best sports betting sites available today.
Matching The Events
Now that you have your sports events picked out, the next step is to find a way to link them together. For example, the NFL will be having games this season between early April and mid-December. To keep things interesting, bettors will be able to participate in the bet as a pool of one, meaning that winnings will be shared among the participants according to the number of people who took part in the grid. You can either choose to participate as a gridder, in which case you’ll receive an email confirmation when tickets for the events become available, or you can choose to be auto-matched and participate in multiple events automatically. If you’re looking for the best odds and don’t want to be bothered with finding tickets for yourself, participating as an auto-matched gridder can be a secure and convenient option.
Marketing And Growing The Business
Once you have your betting product ready, the next step is to market and grow the business. The most effective way to do this is by using the same tried and tested techniques that have helped other industries grow, such as affiliate marketing or branded merchandise. For example, you can set up a special shop section on your website where you sell branded merchandise related to the sport you’re betting on. Or, you can get a small group of people to spread the word about your betting product, effectively creating a buzz around the product without spending a single penny on marketing.
If you decide to go down the affiliate marketing route, you’ll need to choose an affiliate network that suits your needs. As a beginner, consider using affiliate networks like Commission Junction [CJ] or Linkshare [LS], which offer beginner to intermediate level affiliate programs. These affiliate networks take care of collecting affiliate revenue and sending it to you, plus they handle the credit-checking and provide you with a single point of contact if you have any questions.
If you want to grow your business and try to attract more customers, one of the best ways to do this is through financial incentives. With most forms of betting, the house always wins. However, with a betting grid, this is less of an issue because participants are matched together in groups of two or more, and thus, smaller wins keep the overall balance of wins and losses the same. Furthermore, if you run a betting grid with a bookmaker that offers good odds and treats their customers well, there’s no reason to avoid placing bets whenever you want. This is especially beneficial for high-volume bettors who want to make the most of their gambling, but don’t have the time to follow all the games individually. Running a betting grid is a smart choice if you want to maximise your winnings and enjoy a good time while doing it. In sum, running a betting grid is a great choice for anyone who wants to legally wager online in the UK.