In the world of sports betting, esports betting and casino games, it’s pretty obvious which games people are spending the most time playing. Counter-Strike: Global Offensive (CSGO) is one of the most popular games among both esports enthusiasts and traditional sports fans. It’s currently the 9th most played game globally, according to statista.
With the world’s largest professional competitions such as The International and Major League Gaming (MLG) supporting and organising tournaments for the game, it’s clear that CSGO is the next big thing.
However, being one of the most popular competitive shooter games, there already are plenty of websites and apps designed to help gamers find a winner for their bets. But what if you’re looking for an easy way to set up your own betting website?
In this article, we’ll tell you exactly how to do that.
Step one: Choose a domain name and set up your templates.
CSGO is a trademark of Valve Corporation, which also owns the Steam platform that the game is built on. So, if you’re looking to get in on the action through a sports betting site, you’ll need to register the domain name csgobet.com.
Whether you’re launching a sports betting website or an esports betting website, you’ll need to register your chosen domain name and set up your templates in order to make your website live. The best approach is to use a website builder such as SquareSpace.
Once your website is live, you can move onto the next step.
Step two: Build your website on a stable foundation.
It’s essential to build a professional-looking website that isn’t prone to crashing. A good approach is to use a full-featured content management system (CMS) to build your site on. Squarespace is a good choice here as it provides you with a free domain name and offers a full-featured CMS to help you build your site quickly and easily. You can also use WordPress to build your site if you’re familiar with using that web building tool.
Step three: Customise your website with your own branding.
The best approach is to use a CMS to build your site, but you can pull content in from external sources to keep things fresh. Make sure you use the same branding system for the site as you use within your other channels (whether that’s your social media accounts or business cards etc.). You should also consider using a sub-branding system so that each area of your website uses the same branding.
For example, you could have a “sports” sub-brand for your sports betting website and an “esports” sub-brand for your esports betting website. This allows you to have a consistent look and feel across all your channels.
You don’t need to have two separate websites or apps for your esports and sports betting – instead, you can integrate the two sides of your business using a single platform. When a user visits your website, they should see all the information and functions they need in one concise location.
This centralised approach is how professional organisations operate; using a CMS allows you to do the same.
Step four: Promote your website across social media channels.
Apart from just having a stable and professional-looking website, you’ll want to promote your website on social media channels. Luckily, the process is pretty straightforward. You can use tools like Hootsuite to connect your different platforms and accounts so that you can keep track of all your social messaging in one place.
On social media networks like Twitter, you can use the #hashtags relevant to your industry to help your tweets reach your target audience. While on other networks like Instagram, you can use creative teasers or short-form videos to draw people in to take a closer look at what you have to offer.
These social media platforms can also be integrated within your website so that interested parties can discover your site without having to leave the platform they’re already on. For example, if someone visits your sports betting website from Twitter, they can then be directed to your golf tips website to read up on tips on how to improve their game.
Step five: Establish financials with your bank.
You’ll also need to open a business account with a bank so that you can deposit and withdraw funds as necessary. This step is vital as it allows you to keep track of your finances and follow regulatory guidelines.
You don’t need to have wealthy parents to establish a successful betting website. As long as you follow the right procedures and keep your website secure, you’ll be able to gain access to enough funds to get started. You can use services like BlueBay to easily open a business account so that you can get cash deposits and online betting made easy.
Step six: Choose your betting partners.
You’ll need to decide which bookmakers you’re going to partner with. There are three main choices when it comes to bookmakers: offshore, regulated and traditional. Offshore bookmakers allow punters to place bets from anywhere in the world. However, due to the high levels of security breaches and hack attacks, most sportsbooks avoid doing business there. Regulated bookmakers, such as those in Ireland and the UK, have to adhere to strict regulations in terms of safety and fairness – which makes them a popular choice with conservatives and traditionalists who want to keep track of where their money is going. Traditional bookmakers exist in every country and operate legally within their local jurisdiction. They typically enjoy the most faith from players as they’re seen as a safe option that doesn’t require as much technical expertise to use. If you want to play on the biggest stage possible, choose a regulated or traditional bookmaker to start with.
Step seven: Determine the local laws and rules that apply to your website.
Before you start building your site, you’ll need to familiarise yourself with any local laws and rules that might apply. Some countries in Europe, for example, do not allow betting on certain sports or games. It’s essential to know the laws and regulations in your jurisdiction so that you don’t break any and risk being shut down. You can use resources like Google to quickly find information about your jurisdiction’s laws and regulations. Remember: knowledge is power.
Step eight: Design an interface that is intuitive and easy to use.
Your interface is one of the most critical aspects of your website. It’s the point of contact for your users so you want to make sure that it’s easy for them to navigate and understand what is going on. Designing an easy-to-use and intuitive interface is not as hard as you might think. There are plenty of web design tools out there that can help you with this process. You don’t need to be a designer to use these tools – even those with no design experience should be able to build a functional and attractive website.
Some of the toolsets that can be used to build a website from scratch include but are not limited to:
- Squarespace
- WordPress
- Drupal
- Joomla
- Magento
- Shopify
- BigCommerce
- Wix
- Etc.
Additionally, there are plenty of free (and paid) CMSes that you can use to build your site. WordPress is one of the most popular and established platforms out there – and you can use it to establish your sports betting website with ease.
Step nine: Maintain a regular maintenance schedule.
Finally, you’ll need to maintain a regular cleaning and maintenance schedule for your website. This ensures that your site is always looking its best and keeps it on the top of its class.
Regular cleaning includes removing dead links and spam, fixing broken images and testing your site’s performance in different browsers and on different devices.
Maintenance, on the other hand, is a little more complicated but ensures that your site is always up and running smoothly. This entails checking for broken links, spam, scanning your site for viruses and keeping your website up to date with the latest versions of plug-ins and themes.
In summary, setting up a sports betting website is a pretty straightforward process. You’ll need to perform a few key steps to ensure that your website is set up correctly and ready to go. Once that’s done, all you need is interest and the ability to pick a winner. Good luck out there.