How to Start Your Own Betting Business – the Ultimate Guide

Betting is a form of gambling where you risk money on the outcome of an event. The attraction for many is that it is easy to set up and allows you to make money quickly – if the event you are betting on ends in victory, you win! And if it is a loss, you lose what you had bet, but you can usually afford to lose since you are starting with a tiny investment. The downside of betting is that you can lose a lot of money very quickly if you are not careful. The lure of easy money and rapid profit can encourage people to dive in without thinking too hard about the risks involved.

Set A Budget

When you are setting up a betting business, it is important to consider how much you are willing to spend on marketing and how much you are willing to risk on any one event. Bear in mind that you will need to take out a substantial loan to fund your initial investment, as well as pay for food, drink, and other incidentals associated with running a business. Once you have paid off your initial investment and interest, you will have a steady stream of profits flowing in.

Location, Location, Location

If you are looking to get into the betting business, there are a number of locations where you can do so legally. The United Kingdom has several of the worlds most famous racecourses, for example, with betting being legal there since 2004. Andres Cardenas, an attorney at Morgan & Morgan, says that there are a number of advantages to operating from within the U.K: “You don’t have to pay tax on winning bets, you can deduct expenses such as rent and electricity from your income and you can’t lose money due to gambling debts.” The downside is that you will need to be based in the U.K to be able to set up and operate a betting business.

Contract Work

One of the best ways to make money online is to find contractual work online. There are several large companies that operate in the online betting space and they are always on the lookout for new contractors to help them with their various projects. In fact, a quick search online will turn up numerous websites that offer freelance writing and editing opportunities in the online betting space – all you need to do is find the work that suits you and send in your writing samples.

Decide Upon A Business Plan

The very first thing you will need to do before you start making any money from a betting business is to put together a business plan. It is important to sit down with a professional business planner who can help you formulate a solid and well-thought-out business plan. They will help you identify the correct legal structures for your business, advise you on business licensing, and assist you in developing a marketing strategy. They will guide you through all the ins and outs of setting up a new business and investing in the right way – something you would not want to do without their help.

Know Your Customer

If you are taking on paying customers, the most important thing you need to do is to know them. The person you are serving will be your biggest customer and they will determine your success in this industry. Make sure that you understand what their needs are, what would make them happy, and how you can meet those needs.

Protect Your Investors

If you are getting investment, you need to make sure that you protect their interests. This is a difficult task without proper planning and research, but it is an important one. Be sure that you have sufficient insurance coverage in place, that you register the business with the government, and that you report all income and expenses in full. In the event that you are going to raise funds and you cannot meet your obligations, you could lose all your investment. Ensure that your investors know how important they are and what their commitment is, by getting them to sign a contract. This will show them that you take their interests seriously and that you are committed to running the business responsibly.

Avoiding Trouble

It is important to note that running a business is not illegal, but it is certainly not something the law enforces. There is no set of rules or regulations that compel you to become a bookie – it is entirely up to you whether you want to get involved or not. The only downside to not registering is that you cannot take on new customers, you cannot advertise, and you cannot close your cash-register if you are in a land-based betting establishment. But, as we have established, running a business is not illegal and it is something which many people do successfully every day. If you are looking for a business that you can run from the beach, then an offshore betting establishment might be for you.

The Bottom Line

If you are looking to get into the online betting business, there are definitely opportunities out there for you. However, just because it is a legal business in some countries does not mean that it is necessarily easy or straightforward to get involved in. As with any new business venture, proper planning is essential so that you do not end up overextended or in debt. Once you have set up a business plan and have drafted a contract, the next step is to get started marketing your business and gathering clientele. And once you have established a customer base, it is time to collect wins and handle losses – the fun part! So, to sum up, if you are looking to get into the online betting business, make sure you do your research and choose a reputable agency to help you get established. Then, get to work!