At this point, a majority of Americans are still recovering from the economic turmoil of the COVID-19 pandemic. Few pastimes were as affected as sports betting. As states like Nevada slowly reopen their books, the question is: can sports betting companies get back to their pre-pandemic levels of business?
Due to changes in social distancing, COVID-19 testing, and the temporary closure of sportsbooks, it is uncertain as to what shape the industry will take on. What is certain is that the need for a sports betting website will only increase.
A sports betting website is akin to a real-life sportsbook. The industry generated $15.9 billion in revenue in 2019 (source: Statista). That’s billion with a ‘B.’ The industry is growing rapidly, with experts predicting it will hit $24.9 billion by 2027 (source: DLD 2020).
A sportsbook is where sports fans come to place wagers on their favorite sports teams or athletes. However, the industry is evolving to encompass more than just placing bets. States like Nevada have passed internet sports wagering laws, designed to foster an online betting market. Thanks to the pandemic, the world of online sports betting has changed. Gone are the days of placing bets on sports games in person.
Instead, fans can place wagers from the comfort of their couches. The difference is that internet wagering allows for more features, news, and promotions, thanks to the internet and the growth of mobile betting. This has made online sports betting a whole different ballgame. Let’s take a look at how to start a sports betting website in the post-pandemic world.
Choose A Niche
The first step to establishing a successful sports betting website is to identify a niche. This is akin to finding your audience. When establishing a business, you will inevitably draw some comparisons to other businesses in your industry. In the world of sports betting, you will be competing with numerous other websites for eyeballs. Having a narrower focus will give you an advantage.
The most basic rule of establishing a business is to find your target audience and tailor your approach to fit them. In the case of a sports betting website, you will want to target those who are interested in sports betting and are therefore more likely to visit your site. Take the time to peruse social media platforms like Twitter and Instagram to see what types of content resonates with your target audience. What are they interested in? What do they look for when searching for information online?
An excellent sports betting niche is American sports. Whether it’s the super bowl, the nba champions, or the nfl season, fans will always have interest in their favorite teams and athletes. But it’s not just about the sports. You can harness the interest in your niche by also focusing on the logistics, stories, and personalities behind the games and players. Take the Atlanta Falcons and their infamous victory dance in the Superbowl. You could write an entire piece on how that dance was born and developed, or you could take a look at how the team’s performance that night stacked up against the spread.
Find Your Gaming Equipment
Since the advent of the internet, a number of companies have hit the market to provide gaming equipment. These companies offer sleek, attractive devices that allow for easy game play. If you decide to go down this route, it’s advised to purchase gaming equipment that’s approved for use in casinos. Otherwise, you will have to contend with a number of restrictions, including the number of players and hours of operation.
Nowadays, anyone with a camera and a laptop can curate content, whether it’s a video, image, or text piece. This content can take any format you desire, provided you have the technical know-how. The advantage of having your own content is that you can choose when to release it and how to promote it. Plus, you can always rebrand your content to reflect your site’s theme and attract more viewers.
Make It Mobile-friendly
Even if you’re a lover of the internet and have designed a website with a desktop version, you will want to make sure that the website functions well on mobile devices. With the explosion of mobile usage and the dominance of mobile search, having a mobile-friendly website is essential.
When developing a mobile-friendly website, you should test it on various mobile devices. While optimizing for mobile can be challenging, it’s more so when developing a custom website or installing a third-party app. With a little bit of CSS, the layout will conform to the screen size, making it appear as though you’re browsing the site on a smartphone. With so much competition in the space, you can bet that not every website is made equal. To stand out from the crowd, focus on creating an exceptional user experience.
Use Conversion Analytics And Optimization
At this point, you should already have a general idea of what your target audience likes and doesn’t like. Armed with this information, you can develop a more personalized approach to engage with this audience. What is great about the internet is that you have access to incredible amounts of data, allowing you to track and analyze every aspect of your site’s performance. This includes the quantity of leads and conversions, the type of content that drew them in, and the frequency with which they engaged with your material.
Like with any business, you will encounter peaks and valleys in terms of traffic and conversion. To ensure that you’re always heading in the right direction, you will want to implement conversion analytics. This will allow you to track the actions of your audience and determine the results of your efforts. At the same time, you can implement organic SEO to ensure that your site’s content will appear organically in search engine results. Not every strategy will work for every business, but the good news is you have options!
Establishing a successful sports betting website requires patience and a willingness to experiment. Competing for attention on social media with millions of other sports fans is no easy feat, but with a little bit of planning and research, you will be able to draw in a devoted audience.