The popularity of eSports has soared in recent years, as detailed in Global Sports Media’s recent report,
”The Rise Of eSports: The Market Size, Future Growth & Trends Analysis”.
The report states that the eSports market was valued at around US$16.9 billion in 2016 and is predicted to rise to a value of around US$26.9 billion by next year.
This growth is largely down to two factors. First, online betting providers are cashing in on the esports betting boom, with many making their mark by creating better eSports betting experiences for users. Second, the market for eSports merchandise is also gradually growing, which can be attributed to the fact that gamers often end up being associated with popular team/player brands.
One of the biggest challenges that eSports betting operators face is how to measure user interest in their games and bet offerings. This is where gaming analytics platforms like Impyml come in handy.
Imyml is a software solution that allows sports betting operators to track conversions, analyze user behavior, and gain a better understanding of their target audience. This can help operators to create more effective marketing campaigns, determine the effectiveness of their web banners and online promotions, and improve their customer experience.
Steps To Create A Marketing Plan
To get the most from their marketing investment, sports betting operators should follow a four-step process. First, they should identify the objectives of their campaign. What do they hope to gain from this initiative? Second, they should identify the target audience and determine what motivates them to click/convert/make a purchase. Third, they should determine the media channels that they will use to disseminate their message. Lastly, they should set a budget and management framework for the project.
These steps will help the sports betting operator to develop a clear picture of how their campaign will unfold and enable them to track its progress. They should follow this process before spending a penny on any kind of digital marketing campaign, whether it is on social media or web banners.
Step One: Identify The Objectives Of Your Campaign
Having clear objectives in mind when designing a marketing strategy is vital for its success. The first step in this process should be to set a benchmark and create a clear picture of what you are trying to achieve. Your benchmarks should be firmly rooted in factual data, such as an increase in weekly revenue or profit, an increase in user engagement, or the improvement of an existing metric.
This way, you can properly judge the success of your campaign and determine whether or not to continue executing on this strategy. If you don’t have access to the factual data you need to make this determination, then it’s a good idea to revisit your objective and set a new benchmark.
Step Two: Identify The Target Audience
The next step in the process is to identify your target audience. This is the group of individuals that you are hoping to persuade to take a certain action (i.e. buy your product or service, sign up for your newsletter, etc.).
The better your understanding of your target audience’s needs, desires, and motivations, the more easily you can design a strategy to meet their needs. To do this, it is essential to analyze the demographic, psychographic, and digital behavior of your ideal buyer. This will give you a full understanding of what content the most interest to them, as well as what methods of communication (i.e. social media or email) they prefer.
Step Three: Identify The Marketing Channels
Once you have your target audience in mind, you can start to think about the different types of platforms that they use. This will help you decide which ones you will use to reach them. When designing your plan, you should consider every aspect of your target audience’s digital behavior, including where they spend their time, what platforms they use, and what content they prefer.
You can also think about the different types of marketing platforms that you have at your disposal. For example, do you have a physical storefront? An online store? A social media presence?
Taking all of this into consideration, you can start to build a comprehensive list of all of the platforms that your target audience uses. This will help you to decide which ones you should be using to reach them.
Step Four: Set A Budget And Manage The Campaign
Once you have a complete list of all of the platforms that your target audience uses, you can start to set a budget. This is the total amount of money that you are willing to spend on this campaign, regardless of the method of advertisement (i.e. social media ads, email marketing, search engine ads, etc.).
The better your budget planning is, the better your execution. Setting a fair budget allows you to properly plan your strategy without being overly discouraged by the high costs associated with digital marketing. Setting a budget also prevents you from spending more than you have planned, which could eventually cause you to reconsider the value of this strategy. This is why it’s important to set a budget before you start executing on any sort of marketing campaign.
Managing a marketing strategy involves taking the strategy that you’ve designed and rolling it out over time. This is where you as the operator shouldering the cost of the strategy come in. To do this, you should create a plan for the rollout of the strategy and consider every aspect of it, including when, where, and how much you will spend on each platform.
In order to properly design and manage a marketing campaign, you should follow a 4-step process. First, identify the objectives of the campaign. Second, identify the target audience. Third, determine the media channels. Fourth, set a budget and manage the campaign.