The ‘One-Day Sales’ system that has taken the wagering world by storm is now available in Las Vegas. This revolutionary betting program ensures that the house always wins, but for the player, it’s always a race against time to make as much money as possible.
The ODS program was designed by Ed Miller and Chris Ferguson in Australia and has since then been replicated all over the world. In Las Vegas, this system has been put into practice by Caesars and is used by four different sports books within the city, so let’s take a look at how it works.
The ODS system depends upon correct timing of big game events and the ability to quickly calculate the right line for those events. To that end, each sports book in Las Vegas has a staff of about a dozen oddsmakers, most of whom have at least 10 years of experience in the field. These experts work in close collaboration with professional game analysts whose sole purpose is to predict the outcomes of sporting events with a high degree of accuracy.
Because the ODS system takes place over the course of just 24 hours, all sports books in Las Vegas have adopted a blistering fast pace, making the most of every second of action. For example, pre-match analysis is typically conducted at least several hours before the scheduled start of play, so that data can be entered into the system. Similarly, updates to the line are made just as soon as the action is over, so that the books can get the latest odds as soon as possible.
How It Works
In a nutshell, the ODS system relies upon the following two basic principles:
- Prediction: Expert game analysts predict the outcomes of big game events based on all the available evidence, including on-field performance, statistics, and the perceived power of the teams involved.
- Speed: The faster you can give the odds of an event the better, because gamblers typically want to get their hands on winning tickets as soon as possible.
To begin with, the ODS program in Las Vegas combines the efforts of several staff members working behind the scenes. First, a member of the public will submit an ‘order’ for a certain sports event. For example, if a gambler desires to bet on the Kansas City Chiefs versus the New England Patriots, he will submit an ‘order’ for that game.
As soon as the order is received, it will be funneled to an order processor who will then pass it along to an administrator. The administrator will review the order for accuracy and, once approved, will assign it a completion code. The administrator will then pass the order along to an agent, who will in turn communicate with one of the four sports books in town. Each sports book handles the specific events covered by their particular database. For instance, CG Technology, one of the sports books in Vegas, primarily covers the NFL and NCAA football games, while the Stardust Books focus on the NHL.
As mentioned, the administrator will assign an order a completion code to indicate the status of that order. If the code is 99, the transaction was unsuccessful for some reason. Otherwise, the transaction will be successful and the agent will receive a payout from the sports book. Typically, the administrator’s role is front-office in nature, handling the day-to-day operations of the sports book. Nevertheless, sometimes they will step in to settle disputes between players and agents. On the rare occasions when this happens, the administrator’s involvement typically ends with them asking some questions and signing off on the submitted paperwork.
According to insider sources, the ODS system in Las Vegas is set to receive a considerable upgrade in the near future. Caesars Entertainment is presently in the process of creating a new sports book and, in conjunction with their other three books, will integrate the new system, which is currently scheduled to be implemented during the 2020 NFL season.
What’s more, the ODS program will be extended to other cities and states where legal wagering is available. This will provide sports bettors with a never-ending stream of top-notch action from coast-to-coast. It’s a strategy that’s already proving successful for Caesars, and one that’s ripe for replication.