Welcome to the Stream Elements blog. We are going to teach you everything you need to know about creating a successful sports betting site. It doesn’t matter whether you are new to the industry or have been around for a while, this information is for everyone.
Why Should You Create a Sports Betting Site?
The number of people placing bets through mobile phones or laptop computers is rising each year, demonstrating the popularity of online betting. The UK Gambling Commission reports that in 2015, there were 417 mobile gambling apps that could be downloaded from Apple’s and Google’s app stores. That’s a 300% increase from 2014, when there were 125 apps in Apple’s store and 72 in Google’s store.
Additionally, mobile betting is far more convenient. You can place a bet while on the go, and you don’t have to worry about missing a game. You also don’t have to sit through excessive ads or look for signs that the site is trying to trick or frighten you. The only downside is that mobile betting is generally much more restrictive than online betting. The minimum stake is frequently much higher, and you can’t lay bets on certain events like cricket or tennis due to licensing restrictions.
Developing a Winning Betting Strategy
One of the keys to successful sports betting is to develop a winning betting strategy. It could be as simple as following the results of previous games or picking teams based on their past performance. However, in order to make the most of this information, you need to look at both team performance over the course of several seasons as well as their recent results. For example, if you notice that a particular team struggles to win a lot of their matches but always manages to scrape a victory here and there, you could potentially conclude that they are a bit of a lucky team and that you would be better off backing the underdogs in order to win big.
Setting Up Shop
In addition to a winning betting strategy, you also need to set up shop. That means finding a good location for your website and securing adequate web hosting to make sure that your website can be accessed by anyone who tries to visit it. Fortunately, today there are plenty of hosting providers who offer one-click installs, which mean that setting up a sports betting website is literally as simple as clicking a button and waiting 30 seconds for the website to be activated. The best part is that these hosting providers frequently offer different levels of service and pricing, so you don’t have to commit to a full year of service in order to get started.
Choosing the Right Gaming Platform
Another important aspect of a sports betting website is choosing the right gaming platform. It’s important to pick a platform that is both secure and also has a lot of potential. Luckily, there are several great options when it comes to web-based gaming platforms and one-click installations, so finding the right one for your site shouldn’t be difficult. Additionally, you should look for a platform that offers both phone and PC/Mac games, since mobile devices and laptops are the most common ways that people are accessing the web these days. For example, you could use the Google Play Store to find Android games and the App Store to find iOS games.
Creating a User-friendly Interface
User-friendly interfaces are extremely important in today’s world. Regardless of whether you are designing an app or website, people’s attention spans are constantly being tested and it’s easier for a website to go down in flames if it is not user-friendly. Because of this, it is vital that you put the time into creating a user-friendly interface that makes it easy for people to navigate your site and makes them want to return for more. There are several user-interface (UI) design tools available online that you can use to create an interface mock-up that will provide you with a good starting point for your UI design.
Adding Extra Features
If your existing gaming platform offers a good amount of functionality, why not add more? There are several features that can make a website stand out above the rest, so you should certainly add those as well. For example, if you are using WordPress to build your site, you could add affiliate marketing capabilities by installing a WooCommerce plugin. Or, if you are using a one-click installation, you could add a betting calculator or live betting feature.
Whatever extra features you add, you need to ensure that they are relevant and add value to your site. If anybody else is offering those types of features, you should definitely consider adding them as well. Being the best of the bunch is what will make your site stand out above the rest.
The above tips on how to set up a sports betting site should get you well on your way to creating a successful website. With a little bit of research, planning, and strategizing, you should be able to implement these tips and very soon you will be looking at exciting winning streaks rather than betting losses.
If you found this article valuable, be sure to check out our guide to learn more about setting up a sports betting website with Stream Elements or review our complete guide to creating a successful blog.