The United States has always been a land of sports fans. From rabid football fans to passionate baseball fans, Americans have traditionally embraced their favorite sports. While the rest of the world may have shifted its focus to other sports in the last few years, the U.S. has maintained its position as one of the top-five sports economies. This is largely thanks to the booming online sports betting market.
In the past, sports betting was mostly considered a pastime for the rich and famous. The betting odds were typically set by bookmakers, and only the wealthiest bettors could afford to wager large sums of money on sporting events. Thanks to the internet, all of this has changed. Today, anyone with a mobile device and an internet connection can easily place bets on sporting events, and the variety of betting options has exploded.
However, while the U.S. dominated the traditional sports betting scene, the growth of online betting has been phenomenal in other countries. The reasons are varied, but one of the biggest factors is the ability to offer more diverse betting options. Whether you like basketball, hockey, or American football, you can find a betting option that suits you. This has made online betting a much more attractive option for non-Americans, especially those based in Canada and the U.K.
Even sports betting enthusiasts in the U.S. have noted a sharp increase in interest from non-Americans. According to a 2017 Sports Industry Survey by Playbook Plus, 55% of respondents said they expect their U.S. client base to decrease, while 40% said they expect it to increase. Respondents also indicated that non-Americans are more engaged in sports gambling than before.
The survey also found that 24% of respondents plan on boosting their digital strategies and social media activities to engage with sports fans. This represents a 31% increase compared to 2017, and it shows the profound effect social media has on all aspects of sports marketing, including advertising, customer service, and PR.
Why The United States Should Go All In On Sports Betting
The U.S. dollar is currently the world’s most popular currency. In fact, USD is the currency of the vast majority of the world’s economies. This makes the U.S. a great place to invest, and it has attracted a great number of international businesses to the country. One of the main advantages of investing in the U.S. is the existence of a highly-trained, English-speaking work force. This is beneficial for business owners who are not native English speakers, as well as for companies looking to expand internationally.
Thanks to the U.S. dollar’s global reputation, businesses can also enjoy the security of conducting their affairs in an environment where their financial interests are respected. The U.S. currently has the sixth-largest economy in the world, which makes it an attractive place for international companies to do business. This has led to a large percentage of jobs in the U.S. being filled by immigrants, especially Asian immigrants. Those looking to set up shop in the U.S. may find it difficult to gain employment, especially in the early stages of their business. However, as more and more immigrants turn to the digital economy in search of work, the issue of joblessness may be alleviated.
New Opportunities In A Popular Sport
The world of sports betting is always evolving, and the internet has opened up countless new opportunities for gamblers. Not only can you place bets on the outcomes of sporting events, but you can also make predictions on the gameplay. For instance, you can wager on which team will score the next goal, or which player has the most potential.
One of the biggest advantages of online betting is the vast array of betting options it provides. Depending on your bankroll, you can either wager on the favorite, or you can play it safe and wager on the underdogs. If you’re searching for a new betting option, consider looking into college basketball, as this sport offers several lucrative opportunities. Some notable options include:
- The Michigan Wolverines
- The UCLA Bruins
- The Syracuse Orange
- The Indiana Pacers
- The Florida Gators
- The Florida State Seminoles
- The Kentucky Wildcats
- The Memphis Grizzlies
- The Houston Rockets
- The Miami Heat
- The Boston Celtics
- The New York Knicks
You may find the choice of whether or not to bet on your favorite team quite daunting, especially if you’re a newbie. However, the odds are always in your favor when betting on underdogs, so it’s always a good idea to wager the underdog. If you’re a diehard sports fan who wants to take a stab at predicting the games, you can take a stab at picking NFL winners, as this sport has always been considered to be one of the most reliable. Of course, this is mainly due to the fact that the NFL is one of the most popular sports leagues in the world, so there is always going to be plenty of betting opportunities. If you head over to one of the world’s most reputable sports betting websites, you’ll find a variety of wager options including:
- MMA (Mixed Martial Arts)
With the explosion of online betting in other parts of the world, it’s fair to say that the U.S. now has global reach when it comes to sports betting. Thanks to the internet, those in far-flung places can place bets on almost any sporting event, regardless of where they are. This is great for consumers, as it gives them access to all the major sports and all the major events, regardless of where they are in the world. It also means that the U.S. now has the ability to attract immigrants and foreign businesses alike.