Acca Sports Betting, which stands for “as-cott” or “all-cash”, is a betting exchange that was launched in January 2016. It is the brainchild of Alexander Acker and Matan Avidan. Their goal is to create a safer, more reliable place for sports bettors to bet, by matching them with other traders who hold money in escrow. The site allows members to engage in live betting at the top of each page, with content coming from all corners of the sports world. You’ll find NFL, NBA, NHL and various other sports covered, as well as golf, tennis and cricket. There’s lots more on the way too, so be sure to check it out.
History Of Acca Sports Betting
Acca is a portmanteau of “accelerator” and “Exchange”, to reflect its unique function – as an accelerator for sports betting. Launched in January 2016, the site quickly grew in popularity, with over 100,000 members signing up in its first year. It grew rapidly, to the point where it attracted a high level of interest from the regulatory authorities and sportsbooks. In order to continue the growth story, Acca Sports Betting raised approximately $12 million in a private placement in October 2016, with $10 million coming from American investors, led by Greycroft and $2 million from a European investor. The funds will be used to build out the global platform, extend the reach of the site into new markets, and for marketing and expansion.
Why Should You Care About Acca Sports Betting?
Acca Sports Betting’s entrance into the Australian market in March 2017 was met with a rapturous welcome, as the group aims to revolutionize the way sports betting is done in this country. What makes Acca special is its structure, which is designed to protect both members and users. The site operates with “high-net-worth individuals” (HNWI) in mind, as it was initially designed for hedge funds, family offices, and other large accumulators of wealth. They enjoy the protection that this structure provides, as well as the ability to place high-risk bets with confidence, knowing that they can cover the cost of such wagers.
This is important, as it means that Acca has the ability to attract a more mature, higher-risk user base – who are often ignored by other betting sites – and can offer them a more secure and reliable experience.
How Does Acca Sports Betting Work?
Acca Sports Betting is a hybrid model, meaning that it combines the simplicity of a typical online betting exchange with the added security of a P2P (Person-to-Person) model. This hybrid structure gives the site the best of both worlds: traditional sportsbooks and online betting exchanges. The key difference is in the way that money is handled. While most betting sites require users to deposit money and make bets using that same account, Acca allows for members to open multiple accounts and conduct their bookmaking operations in a trustless environment – with money held in escrow, on behalf of both parties.
This is a huge safety and security feature, especially for those who operate in high-risk environments or who want to bet on sports where there is a significant monetary prize at stake. The P2P model also provides users with the flexibility to place bets on any sport or event, at any time, from any location, and via mobile devices. For instance, Sydney Swans bettor Fred Zeigler is a big fan of the model, and uses it to his benefit, depositing and withdrawing funds using the service. As well, Zeigler noted in a chat with Crikey that he appreciates the convenience of being able to place a bet from any location, mobile device or software program, regardless of whether or not he’s in front of a computer. This makes P2P models like Acca’s highly desirable for sports bettors who want to place wagers while on the move.
Thanks to its hybrid structure, Acca currently operates on a global basis. This allows it to offer sports bettors from all over the world, as well as to take bets on any sporting event or match, in any major league, in any country. The company plans to expand into the Latin American market, as well as the United States, with additional offices opening in London, New York and other global financial centers.
Regulatory And Legal Concerns
The popularity of online betting has led to numerous regulatory and legal challenges, especially in the United Kingdom and other European countries. For example, bookmakers in the UK must follow stringent rules and regulations with regards to player protection and limiting bets to registered customers. This has made it harder for smaller operators to get into the market, as they have to comply with multiple sets of rules, while larger companies often get a free pass. A number of UK bookmakers closed down over the past year, unable to keep up with the rules and regulations, rendering live betting illegal for many customers. The situation is far from ideal, and as a result, many UK citizens are seeking to bet with websites and apps that offer greater legal certainty.
In a similar manner, the U.S. Government has been looking into ways to regulate the industry, with a number of states, such as New York, implementing a complete ban on the use of online betting exchanges. The situation in Australia is mixed too, with the current government leaning towards greater regulation, while the current sports betting market is largely driven by social gambling.
Marketing And Publicity
Acca Sports Betting has done an excellent job of marketing and publicizing itself. It has an aggressive social media policy, with staff across the spectrum of social platforms, including WordPress, Instagram, and Twitter. They also have a dedicated press release email list, which they use to distribute news stories, as well as event and ticket notifications. The media attention that Acca has received has been overwhelmingly positive and has helped establish it as a serious player in the sports betting market, both globally and in Australia. In addition to this, the company has consulted with experts, including former Attorney General Tom Fisher, to ensure that its legal, regulatory and structuring concerns are properly addressed and that it operates in accordance with all applicable laws. These consults are part of a longer-term strategy to ensure that Acca can withstand the scrutiny of fiscal regulators and stay in business for the long term.
Features For Users
Acca Sports BETTING’s main offering is its matching betting service. Essentially, this is a hybrid of a sportsbook and an online betting exchange. Users can place bets on almost all major sports, including cricket, football, golf, race-cars, tennis, etcetera, and get the results instantaneously, with no delays caused by matching bids and offers. This combines the best of both worlds: the simplicity and speed of a typical sportsbook with the additional reliability and security of an online betting exchange. This is important for users, as it means they can engage in high-stakes betting, without having to worry about getting their hands on enough money to cover the stake. It also means they can use whatever software or device they desire, with no restrictions, to place bets – whether or not they have a computer or mobile phone.
The above features, along with a safe and secure environment, make for a great user experience, which in turn makes Acca a winner in our book.