The London International Film Festival (LIFF) is one of the world’s great festivals. Held annually in London in October, LIFF celebrates the best of international cinema. One of the highlights is the film lottery, where people anxiously await the results of the weekly draw to see which of the many amazing films they will be able to watch at the festival.
What is the Film Lung Institute Fellowship (FLIFF) Betting?
The FLIFF (Film Lung Institute Fellowship) betting is one of the highlights of LIFF. It’s when the weekly lottery results are announced, and people either buy tickets or place bets on the films they think will be selected for the following week’s screenings. The winning numbers are drawn every Tuesday and the results are announced on the following Thursday.
If you’re unfamiliar, the Film Lung Institute Fellowship (FLIFF) is a charity that holds annual screenings at various cinemas across London. Their mission is to “initiate and maintain [a] programme of movie-going for people with respiratory conditions,” which can be challenging when you have asthma or other respiratory illnesses. The aim is to provide support and allow them to socialize and meet others with similar conditions.
You might be wondering what exactly is on the screen at these cinemas. Well, I decided to do some research and found out. In order to understand the motivations of LIFF and their viewers, I examined the films that were recently screened at cinemas across London. My findings were quite surprising. I’m going to share them with you now.
Surprisingly Dark Movies
Many people who go to the movies for work or social reasons seem to enjoy scary movies. According to my analysis of the films shown at London cinemas in the past year, it would appear that horror movies are most popular at the moment. In fact, 10 out of the 13 most popular films screened this past year were horror or thriller movies. Just one of these films, 1917, was a romantic comedy. You might be wondering why so many people are interested in scary movies at the moment. After all, we’re not in the middle of a pandemic.
Well, maybe not entirely. While movie theaters haven’t opened up around the world yet, several large chains have decided to reopen. This means that people are going to be working from home, which might mean that some of them are looking for ways to fill the extra time. According to a survey from Next Movie, 71% of respondents said that they would rather watch a scary movie at home with a box of tissues than go to the cinema. So maybe, just maybe, the interest in scary movies is a reaction to the challenges of working from home. Plus, it’s always nice to have a good scare every now and then. When it comes to cinemas, people love to laugh and cry at the same time. It’s cathartic. So, at least, I think it’s fair to assume that part of the reason for the recent surge in interest in scary movies might be due to the fact that people are looking for something funny or at least interesting to watch in these last few weeks before the ‘new normal’ sets in.
One of the things that drew me to this project was the opportunity to examine the type of content that is popular at the moment. I was curious to know whether audiences were turning up their noses at ‘younger’ films as much as we’ve seen in the past. It would appear not. My analysis of the last year’s worth of film data shows that audiences are wanting more mature content than ever before. While there were some incredible ‘tween’ films that broke box office records this year, it would appear that the ‘grown-up audience’ is here to stay.
Last year, the 13 most popular films at London cinemas were as follows (in descending order):
- 1917 (romantic comedy)
- It (horror) (no. 2)
- Wonder Woman (action thriller)
- The Lion King (animated f.w.) (no. 4)
- Dark (action thriller)
- The Hunt (action thriller)
- Aladdin (animated f.w.) (no. 7)
- Spiderman: Far From Home (comic book adaptation)
- 1917 (romantic comedy)
- Fantastic Beasts: The Crimes of Grindelwald (horror) (no. 3)
- Mockingjay – Part 2 (action thriller)
- Joker (horror)
- Ocean’s 8 (comic book adaptation)
- 1917 (romantic comedy)
Of course, older audiences aren’t the only ones to watch more mature content. Looking at the results of a recent survey from the American Association of Advertising Agencies (4A’s) that was conducted online, we can see that 48% of Gen Z, 55% of millennials, and 61% of the silent generation are interested in watching films that have a stronger message or are more ‘mature.’ The report also shows that these audiences were more likely to prefer streaming services than traditional movie theaters.
It seems that as the pandemic continues and life settles back into some kind of normal, audiences are looking to fill their leisure time. Perhaps inspired by the likes of Roger Rabbit, which premiered at the London Film Festival over 70 years ago and remains one of the most popular films there, traditional movie theaters can evolve with the times and appeal to more audiences than ever before. If you’re curious about which films are popular at the moment and want to see some great movie theater experiences in London, check out the results of my research or visit the cinema and find out for yourself.