Bovada is a cryptocurrency betting exchange that was founded in 2014, aiming to provide a safe and easy way to place bets on the go. Through their mobile apps (available for both iOS and Android), users can place real-money wagers on the outcome of sporting events, releasing quickly when a winner is declared. Bovada is licensed in the U.S. where they operate, the UK, and other countries where gaming is legal, offering customers legal security and swift payouts. When it comes to user experience, Bovada has aimed to provide an unparalleled betting experience to users, enabling them to place bets with the touch of a button, and gaining popularity because of it.
Creating a Streamlined Betting Experience
To create a streamlined betting experience, Bovada uses clever algorithms to provide the odds on more than 100 different markets, per event. These algorithms ensure the app always offers the best possible price, no matter what the game or event. The odds are then displayed in a simple and clean way, without the need to click to another screen for more information.
The UI/UX design of the app is focused on simplicity and clarity, with large, easy-to-see ticker-tapes displaying the odds for individual markets. Customers can navigate using simple swipes, with other actions hidden behind menu systems. The design does not detract from the experience, instead enhancing it by keeping the focus on what’s important – getting the job done!
More Than Just Soccer
The most popular sporting events on Bovada include American football, baseball, and basketball. The site also offers a variety of other sporting events, as well as casino games and an e-commerce store that offers items related to sports. Customer safety is also a top priority at Bovada, with the company fully compliant with GDPR and maintaining the highest level of security necessary to prevent misuse.
Bovada’s track record in keeping their customers safe is something to behold. In a 2015 blog post, the company detailed more than 70 ways in which they protect customer information, including two factor authentication, security cameras, and an armed security team!
Additionally, Bovada uses a unique two-step verification, requiring a user to enter a temporary code (also obtained via text message) after making a qualifying deposit. This temporary code is then used to verify account information on the site, enabling the company to combat account theft and misuse. Bovada also takes a proportion of all sportsbook winnings and losses as a fee, rather than keeping the majority of these funds for their own operations. The company is committed to providing the best possible service to their customers, and being transparent in how they do this.
More Than Just Mobile
Bovada’s origins are in mobile sports betting, but the company quickly realized the scope of their business was far wider than initially anticipated. The Irish Betting and Gaming Association (IBGA) forecasted in 2015 that mobile sports betting would grow by nearly every metric over the next five years. (1) Now in 2019, that growth has manifested itself in every imaginable way, from live betting to eSports.
In an effort to remain relevant to customers and keep up with evolving industry standards, Bovada has created an inhouse team of developers, producers, and designers, ensuring they always have the most up-to-date version of their apps, as well as testing and releasing updates frequently. Additionally, the company has expanded their offerings beyond mobile, setting up shop in more than 20 countries, to provide the best possible experience to their users, no matter where they are.
The Future Of Online Betting
Mobile technology has made it possible for online sports betting to blossom, with more and more people turning to their smartphone to place bets as the process becomes more and more convenient. Even if you’re not a frequent digital sports bettor, you may very well have enjoyed the luxury of placing a wager from the comforts of your armchair.
With the advent of cryptocurrencies, online betting has experienced a renaissance, providing online bettors with the ability to place bets in the same way they would from a traditional sportsbook, yet without the need to leave the security of their home or office. There are many examples of how the online betting industry has changed and evolved over the past few years, and it’s only the beginning.