What is Mov in Betting?

If you’re reading this, I assume you’re either a sports fan or an investor who enjoys the performance of various sporting events. Perhaps you work in sports media or research, analyzing game results to come up with stats that can be used to predict the outcome of a game. Or maybe you just watch TV for the ratings!

Whatever your reason for being interested in sports betting, you’ll likely be hearing a lot about the exciting world of “mov” betting. What is mov in betting, you ask? Let’s take a look.

The Next Generation of Sports Betting

It might surprise you to know that legal and tax complications have kept virtual sports betting – betting on athletes, teams, and events that you’d normally find on the pages of a fantasy sports magazine – from becoming a popular pastime. But that’s changing.

Thanks to a combination of the Covid-19 pandemic and the ability to create decentralized networks, betting platforms have emerged to fill the void left by athletic competitions being taken off-line. And what a phenomenon it has been to see the birth of a new era in sports gambling with the likes of DAU.bet, ArcaneBet, and Yanks vs. Kiwis offering all-new ways for people to bet on their favorite sports teams and events, including cricket, rugby, and Formula 1 auto racing.

Mov in betting is short for “mobile-only”, which makes sense considering the huge majority of participants in the niche are now using their phones to place bets. These services allow you to place sports bets from anywhere, whether you are at home or on the move. Which is great for people who want to bet on sporting events but don’t have dedicated sportsbooks at their fingertips. Or for those who want to place larger wagers than are legally accepted where they live.

Decentralized Betting Is On The Rise

While it might seem like traditional sportsbooks are simply cashing in on the growing trend towards mobile betting, they’re actually benefitting from it as well. By moving to a mobile-only model, they are ensuring that their patrons have access to betting services wherever they might be.

Decentralized betting is already popular, with 40% of people currently placing bets through mobile phones. That’s according to the American Association of Advertising Agencies (4A’s) Digital Marketing Essie Awards, which were awarded to marketing and communications firms that effectively used digital techniques to promote products or services in the face of the pandemic.

The winners include:

  • The Reinsurance Group (UK): Best Use of a Digital Platform for Customer Insights
  • MATCH Group (UK): Best Use of a Digital Platform to Communicate Corporate Social Responsibility
  • SKYDIVER (NZ): Best Use of a Digital Platform to Provide Customer Satisfaction
  • Mercer (UK) / The Press Association (UK): Best Use of Digital Marketing to Promote a Charity or Non-Profit
  • New Media Ventures Ltd (NZ) / The New Zealand Herald (NZ): Use of Social Media to promote a Business or Brand
  • Oberlo (CAN) / Bell Media (CAN): Use of a Digital Marketing Platform to Promote a Product or Service
  • Optimedia Ltd (CAN) / The Globe and Mail (CAN): Use of a Digital Marketing Platform to Promote a Product or Service
  • Fashion Nova (UK) / New York Times Company (USA): Use of a Digital Marketing Platform to Promote a Product or Service
  • McCann Auckland (NZ) / The New Zealand Herald (NZ): Use of a Digital Marketing Platform to Promote a Product or Service
  • Gareth A. Williams (NZ) / E:The Environmental Magazine (USA): Use of a Digital Marketing Platform to Promote a Product or Service
  • Bunting+Co (UK) / Guardian News & Media (UK): Use of a Digital Marketing Platform to Promote a Product or Service
  • WPP (UK) / The Guardian (UK): Use of a Digital Marketing Platform to Promote a Product or Service
  • MHP Worldwide (US): Use of a Digital Marketing Platform to Promote a Product or Service
  • Edelman (US): Use of a Digital Marketing Platform to Promote a Product or Service
  • Mediapartnership UK Ltd (UK): Use of a Digital Marketing Platform to Promote a Product or Service
  • Nike Inc (US): Use of a Digital Marketing Platform to Promote a Product or Service
  • Coca-Cola Enterprises PLC (UK): Use of a Digital Marketing Platform to Promote a Product or Service
  • Unilever UK (UK): Use of a Digital Marketing Platform to Promote a Product or Service
  • Starbikes LLC (USA): Use of a Digital Marketing Platform to Promote a Product or Service
  • Luxury Brand Watch (UK): Use of a Digital Marketing Platform to Promote a Product or Service
  • Red Ventures LLC (USA): Use of a Digital Marketing Platform to Promote a Product or Service
  • Dentsu Aegis Network (UK) (UK): Use of a Digital Marketing Platform to Promote a Product or Service
  • Summit Global Ltd (NZ): Use of a Digital Marketing Platform to Promote a Product or Service

More Than Meets The Eye

The above firms are small examples of what’s available in the world of sports gambling. But it goes to show how quickly the industry has evolved in just a few years with the advent of smartphone sportsbooks. And it’s not just the betting itself that has changed, but the method of making a living too.

Thanks to the increasing use of online advertising and performance-based reward programs, not only have we seen the rise of digital marketing agencies and freelancers, but we’re now seeing traditional sportsbooks diversify their revenue streams too.

In December 2019 alone, Unibet Group plc reported a 167% increase in adjusted earnings to £145.9 million ($182.1 million), with revenue increasing by 10% to £334.8 million ($416.5 million). It’s fair to say that 2020 has been a great year for sportsbooks and the professionals who work in them!

Final Takeaway

Smartphone sportsbooks have transformed the way we consume and enjoy sports. And with the ability to bet from anywhere, at any time, on virtually any event, the world of mobile betting is only going to grow.

While the above examples focus on the UK market, the benefits of betting from the comforts of your phone, no matter where you are in the world, cannot be overstated. Especially as it allows you to place bets on sporting events that you might otherwise not be able to see live due to time zone differences or international competition schedules. It truly is the next generation of sports betting!