Slamming is when users enter a few keywords into the search bar of Google or Bing, begin to type and then suddenly — BINGO — a blog post appears on top of the list of search results.
This article will tell you everything you need to know about slamming, including the fact that it’s relatively new, a fairly unknown practice in professional sports and yet, one that many people are already making the most of.
What Is Google Search Engine Optimization (SEO)?
SEO stands for search engine optimization, which basically means trying to increase the number of organic (not paid for) searches for your website.
You can do this a number of ways, including enhancing the content on your site with keywords, ensuring that your web server is set up to handle many simultaneous requests (also known as “web hosting”) and maintaining a healthy social media presence.
Why Are People Getting So Excited About Slamming?
Well, quite simply, because it’s a brilliant way to generate traffic to your website.
You see, when someone types in a search query into the Google search bar, their eyes usually glance at the first few websites that pop up in the results. If those websites happen to be blogs, the odds are they’ll click on one and visit that blog.
Now, if the blogger happens to be expert in the area that the searcher was looking for, then that person is very likely to learn something new, make a relevant comment and even share the blog post with others.
In other words, if you want to grow your blog, engage with your readers, establish yourself as an authoritative voice in your niche and attract potential customers or clients to your website, you need to consider slamming.
The Pros And Cons Of Slamming.
On the one hand, there’s no denying that slamming can be a useful tool for webmasters.
After all, if you have a popular blog in a certain niche, you can use slamming to drive more traffic to your site. And for businesses that want to make their presence known online, a blog can be a great place to start.
The problem is that not everybody will be able to take advantage of this particular tool. To begin with, you’ll need a fairly popular blog in a niche that already has plenty of competition.
Then, you need to ensure that when a potential customer or reader types in a search query into the Google or Bing search bar, your blog pops up as the first — or at least one of the first — results.
And if you’re worried that your blog might not stand out among the millions of results, then you need to consider how SEO works in general.
SEO, Backlinks, And The Importance Of The Content On Your Site.
First and foremost, make sure that the content on your site is relevant to the keywords that you and your SEO expert have selected. For example, if you’re trying to sell luxury goods and your site features a blog post about fashion trends, that content might not rank as well as a post on, say, wine or cheese.
In other words, the content on your site needs to match the keywords that you’re trying to target. This brings us to our next point.
How Many Backlinks Do I Need To Have To Be “Slammed-worthy”?
To begin with, the better your content the more backlinks you’ll probably need. Backlinks are simply links from other websites that point to your website. So, if you want to be “slammed-worthy,” then you need to have a lot of content that’s worth linking to.
To come up with a number, you’ll need to consider how popular your blog is, how much content you’ve published and how many backlinks you’ve accumulated over the years. You’ll also need to take into account how important Google considers the content on your site (more on this in a bit).
How Much Can I Accumulate?
As a general rule of thumb, you can accumulate anywhere from 5 to 20 links per day. And to be “slammed-worthy,” you’ll want to have at least 50 links accumulated over the course of a month.
Keep in mind that not all links are created equal, however. The backlinks that you accumulate from well-known websites in your niche are likely to carry more weight than those from smaller blogs.
The Keyword Strategy.
Once you have your desired number of backlinks (see point 2 above), you need to develop a strategy to get those links. To do this, you can either try finding blogs in your niche that are already linking to you or you can begin a blog of your own that is designed to link to other, established blogs in your niche.
For example, if you’re trying to grow your blog on the topic of luxury goods, then you can begin to develop a strategy by reaching out to brands that are associated with that topic and convincing them to give you a blog post or guest author spot. Once you have a handful of these “trusted brands” that have linked to you, then you can begin to develop a strategy to accumulate even more.
The Importance Of The Domain Name.
This one might be a bit obvious but it’s worth mentioning anyway. If you want to be “slammed-worthy,” then you need to have a fairly popular blog that’s built on a solid foundation. In other words, the domain name of your blog is extremely important.
Why? It’s all about the power of the domain name. As you probably know, when someone types in a keyword into the Google or Bing search bar, the search engine looks at a number of factors, including the websites’ domain names. So, if you want to rank high in the search results for a certain keyword, then make sure that the domain name of your website is tailored to fit that keyword. For example, if you’re trying to rank high for the keyword “SEO,” then the name of your website (if it’s not already taken) should include the word “SEO” somewhere in the domain name.
Why Google Matters.
If you’re reading this article then you probably already know that Google is the dominant search engine and it really is important to know why.
To put it simply, Google rules over the search engine world because it has the greatest index of websites and it uses a sophisticated algorithm to determine which results to rank highest.
This is why, if you want to be “slammed-worthy,” then you need to have a popular blog on a topic that’s already “trending” or “popular” amongst its audience.
The Social Media Strategy.
This one is pretty self-explanatory. If you want to be “slammed-worthy,” then you need to have a presence on the various social media platforms.
You can start by sharing articles from your blog on social media. Then, you can begin to participate in the communities that have sprung up around your niche. This will help establish your blog’s authority in your chosen field and show potential customers or readers that you’re a trusted voice in your niche.
One More Thing.
This is important. Not everybody will want or need to be “slammed” in their search results. In order to be “slammed-worthy,” you need to have a very popular blog in a niche that already has a significant audience. If you don’t have a strong following in your niche, then you’re better off finding another form of marketing.