In 2016, Election Betting Odds.com had the pleasure of helping the public make smarter financial choices through our consumer-focused website and mobile apps. As a result of our diligent efforts, the site saw a 600% increase in unique daily visits and roughly 2.5 million page views compared to figures from 2015.
While these are certainly encouraging developments, they should not come as a great surprise. After all, when the world’s best financial analysts are saying something, we know that we’re doing something right. And so, let’s take a quick trip down memory lane and revisit some of the most interesting stats and figures from our flagship site.
The Growth Of Our Audience
Since launching in 2012, our audience has grown from a tiny slice of the population to a much broader group of people interested in better understanding the odds of upcoming elections. According to our figures, there were roughly 10,000 daily average unique visitors to our site in 2012. A year later, that number grew to 40,000, and by 2016, it had hit the one million mark. This represents a 600% increase in unique visitors in four years.
While we are extremely proud of this growth, we cannot take the credit for it completely. Instead, we attribute this impressive increase to the increasing number of people seeking transparency in financial matters, coupled with the ever-growing influence of social media platforms like Twitter and Facebook.
As with any rapidly growing business, there are a few key takeaways from this trend. To begin with, we have seen a 600% increase in unique visitors to our site in just over four years. This is a testament to the fact that, at least in the minds of our visitors, we are providing them with reliable and valuable information.
Secondly, our audience comes from all over the world. In 2016, our readership was 57% from the U.S., 25% from the U.K., 10% from Australia, and 8% from Canada. This is compared to 2012, when our readership was 49% from the U.S., 28% from the U.K., 11% from Australia, and 10% from Canada. While we don’t have a whole lot of information about our readers, we do know that they are from all over the world and that they value our opinion.
And finally, our biggest takeaway from this trend is that people want to know more about financial odds. According to our 2016 figures, 39% of our visitors came looking for information about sports betting odds, while 27% were searching for economic information and 12% were interested in politics.
We at EBOD would like to thank you for your support and for continuing to trust us to provide you with reliable information about sports betting and the financial markets. We hope that this update was both useful and interesting.