When people hear the term ‘social media’, the first thing that probably comes to mind is Twitter and Facebook. However, there is a whole other world of social media that many people might not be aware of. Much like traditional media, this ‘other’ media can be used to expose people to new things and allow them to discover new passions and hobbies. One such platform is Google+. Did you know that if you create a sports-related blog on Google+, you can automatically attract sports fans to your blog?
Google+ is a search engine that allows people to find the content that they are interested in. Typically, people will use Google+ to find news articles, local businesses, and products that they might need or use. If you create a blog for fun or profit, you can use Google+ to attract sports fans to your site. All you need to do is create a blog post about a sports story and you can automatically tag the post with the sports term “+4”. Doing this will make your blog post show up when Googlers and other users on Google+ search for sports terms.
What does this mean in practice? Let’s look at a few examples.
Expository Writing
If you are new to blogging, you might want to consider using an expository writing strategy when you create your blog posts. Expository writing is when you tell the reader all the information they need to know about the topic, presented in an easy to understand way. For example, if you are writing about the 2016 presidential election, you might want to write about what is known as the ‘mainstream media’ and whether or not they are influencing the results in an unbiased way. If you are using the +4 hashtag, you are essentially telling the search engine that you are writing about sports and your blog post will have an informational purpose. Thus, explaining all the rules and regulations for sports betting might be a great way to build a following, especially if you are new to the world of sports blogs.
Product Reviews And How Tos
If you are going to write about sports, how about we consider reviewing products related to your niche? This is a fantastic way to both attract new readers and engage your existing readers. What is more, many businesses use the Google+ platform to host product reviews and how-to posts. In fact, many large businesses use this technique to great success. For example, Patagonia uses Google+ to host all of their product reviews. You can use this to your advantage and use Google+ to host all of your product reviews, giving you complete control over the type of content that you are posting. This is one of the best things that Google+ offers in terms of content promotion.
Blogs For All Ages
Kids aren’t the only ones who enjoy reading blogs. Perhaps one of the best things about the Google+ platform is that it is extremely versatile and can be used by anyone, of any age. If you are reading this, I assume that you are somewhere between the ages of 18 and 24. If you are not, then you might want to consider skipping to the next section. Blogging is a great way to develop your thought process and express yourself creatively. If you believe that any age group should be able to enjoy your content, then you can use the Google+ platform to make that dream a reality. Create a blog around a hobby or sport that you’re passionate about. If your blog starts to attract a following, consider using Medium or Blogger to further refine and strengthen your voice as a writer. Having a blog can also open up a lot of opportunities for you. You could potentially become a sports writer for a local newspaper or magazine, write for a site such as ESPN, or even start a blog network that focuses on creating content for sports fans.
Content Is King
Finally, it is important to remember that what you put out there on the internet, stays out there forever. While this might not seem like a pleasant thought, it is also important to remember that 90% of all Google searches generate no revenue for the company. While it is great content that gets shared and used often, it is also content that could potentially damage your reputation. For this reason, you need to make sure that you always act with the utmost care and respect when posting about a topic that you are passionate about. This is why it is so important to develop a good reputation as a content creator in your niche. If you want to promote yourself as an expert in your chosen field, then publishing the right content at the right time is one of the best ways to do it. When creating content for your blog, think about what your target audience needs and wants. Always make sure that your content is of a fairly high quality and never, ever use plagiarism to further your own agenda. After all, it is never a good idea to hurt your own reputation when you have the opportunity to build one.
If you want to discover a whole new world of content, then consider exploring the exciting world of sports blogging. By using the +4 hashtag, you can put out there that you are writing about sports and gain instant credibility with the sports fans that you are connecting with. In addition, you can use these posts to promote your niche, build an audience, and ultimately, earn money in many different ways. Don’t forget, content is king!