People around the world have more connections to sports than they do for other events. With sport being such a prominent part of our culture, people want to be sure they’re doing their bit to make sure their favourite sports teams win. In the UK, gambling is actually looked upon as a way of supporting your favourite teams rather than an addiction; it’s almost like betting but with a better aim!
One place we can find an abundance of information about sport and gambling is the internet. If you look at Twitter, you’ll see people tweeting about the latest match, whether it’s the World Cup or the UEFA Champions League. People are always looking for news around sport, and when it comes to betting, there’s plenty of information online. But who is searching for that information and why?
To answer this question, we need to look closer at how people are using Twitter and other social media platforms around sport and betting. We’ll take a look at the audiences of different sporting events, the way people are engaging with the events, and what kinds of content get the most engagement.
Sporting Events Have Big Audiences
The first thing we should note about sports and gambling is that they have incredibly big audiences. It would be a great exaggeration to say that people literally tune in to watch sport, but we can see from Twitter that this is true. When a big event such as the Tour de France or the Masters comes around, people will watch live coverage and follow the action via Tweets.
The bigger the event, the bigger the audiences. The top five most followed sports on Twitter are American football, basketball, baseball, tennis and golf. This is probably because big sporting events give us the opportunity to follow teams and players closely as the season progresses. With American football, for example, we follow the New England Patriots and the Chicago Bears all year long, so it’s natural that we’d want to know what’s happening with them as the season unfolds. And with the Olympics coming up, we can guarantee there’ll be a lot of tweeting about the events too.
Sporting Events Inspire Feelings And Actions
It’s well known that sporting events can inspire positive or negative emotions in us. The 2019 World Cup is nearly upon us, which means that people across the world will be glued to their TVs and trying to get as much information as they can about the best soccer team in the world. And we can’t forget about the upcoming 2020 Olympics in Tokyo!
The thing is, we don’t always feel positive or negative emotions in response to events in sports. Sometimes it’s a combination of the two. For example, if we’re a Liverpool fan and England lose to Croatia in the quarter finals of the World Cup, we’ll likely feel disappointed but at the same time might feel a sense of pride that our team did so well. It depends on the individual and the events they’re following.
The fact is, we’re not always sure how we’ll feel about an event in sport until we see how it plays out. This is why we should never underestimate the power of sport. It can inspire positive or negative emotions in us, and it can sometimes even change the way we feel about things. We might have an opinion or an idea about an event before we even know what happens, but as soon as we do, our opinion can change. This is because sport can engage us in ways that other events cannot. If we’re not careful, we might find ourselves doing or saying things that we later regret.
How Twitter’s Top Tweets Compare To Other Social Media Platforms
When we compare Twitter to other social media platforms, we can see that it’s quite different. According to HubSpot Blogs research, only 2% of people on Twitter mentioned an event, team or player by name. When you compare this to platforms like TikTok, where 14% of users mentioned a brand or team by name, or Instagram, where 11% did the same, it’s clear that we don’t often see these types of mentions on Twitter. This could be because Twitter is more of a broadcast platform than a social media one, with the majority of interactions happening between users rather than between users and content.
Despite this, the research also revealed that around 76% of consumers have watched commercial broadcasts of sporting events on platforms like YouTube or Twitch rather than on traditional TV. Which is interesting because it shows that people are still turning to online video platforms even when they’re seeing the game live. For many, this might be the best option as it means they can get the action without having to worry about missing any details due to time delays or poor TV coverage. Of course, it also means they have access to a much wider variety of content.
It’s also worth noting that Twitter has recently changed its algorithm so that tweets from prominent accounts gain more visibility. While this might not seem like a good thing at first, it means that people with more followers will see more tweets in their feed. So if you want your voice to be heard on Twitter, you need to have a massive following already.
Brands, Teams And Players
When we compare Twitter to other social media platforms, we can see that there’s a wide variety of content, from brands to individuals, and from teams to standalone players. If we look at Instagram, we can see that it’s a mix of content with brands, individuals and team accounts, and even a couple of hockey teams. While YouTube is mostly made up of individuals and creators. With sports, it’s clear that people want to be sure they’re supporting the right team and engaging with the right content.
If you want to follow sports and games, but you don’t want to follow individual players, then the best option might be to follow teams and broadcasters. This will give you access to all of the content related to your favourite teams and courses, as well as the opportunity to follow them and their matches closely. This is also the best option if you want to keep up with all of the latest news articles and reports about your favourite teams and players.
No matter which option you choose, as long as you’re supporting the right team, you’ll be doing the right thing!