Why Is In-Play Betting So Popular?

The Covid-19 pandemic didn’t stop sports fans around the world from getting their fix of sport, and in-play betting (IPB) is one of the sports betting industries’ best-kept secrets in terms of growth during these challenging times.

In-play betting will be making its live sports TV debut during the 2020 NFL season, with many of the big American sports leagues implementing in-play betting this year. Popularity of IPB in North America and Europe soared during the pandemic, with many betting shops closing down and online gambling platforms being forced to adapt to the new world of ‘corona betting’ (betting on the coronavirus).

But what is IPB, and why did so many people become so enamored of it? Let’s take a quick look.


If you’re a busy person, you don’t have the time to attend live events and deal with line searches and other glitches that crop up occasionally when using traditional bookmakers. With online betting platforms, you can place bets from the comfort of your home or office, with many of the platforms having slick, automated deposit and payout methods that can make betting as easy as possible for anyone. Even better, with many platforms offering all-in-one betting accounts, you can combine different sports and games into one tidy sum, simplifying your betting experience.

The ability to place bets from the comfort of your home or office is one of the main reasons why online betting platforms have become so popular during the pandemic, and it’s also one of the main appeals of IPB. If you’re a fan of a particular team, you can stay up-to-date with their progress through news articles and other content hosted on a sports website, without having to spend time searching for scores as they’re posted online.


Live sports events are great for offering variety, but they can also get cumbersome to watch if you don’t have the time to dedicate to every game. Since the start of the 2020 NFL season, people have been able to enjoy the cream of American football without having to worry about committing to a full schedule. Thanks to the growing popularity of technology and sports fans’ ability to remain flexible with their schedules, more people are able to follow their favorite teams and games than ever before.

With the flexibility to watch only the sports you enjoy, and to use online betting platforms to place bets on games, people can enjoy the variety of sports offered by the NFL the way they want, when they want. Whether you follow American Football, Baseball or any other sport, you will find the games you’re looking for on your mobile phone, tablet or PC. The choice is yours.

Accounting And Transparency

Thanks to the internet and online banking, it is now possible to keep track of your betting activity in a variety of ways, including through software solutions designed especially for sports bettors. The industry itself has also been progressive in terms of establishing standards for sports betting, leading to more openness and accountability. The ability to track your activity online means you can keep a record of all your wagers (both winners and losers), which in turn provides transparency for both the bookmaker and yourself.

Bookmakers can’t lie about the odds they offer, as they must make those openly available through software such as Odds Portal or Bookmaker Plus. This enables sports fans to keep a check on whether or not the bookie is fixing the odds, which is a serious accusation that could get you banned from all accounts at that bookie. Transparency is essential in any walk of life, but especially so in the case of sports betting, as it can lead to greater trust and confidence in the industry.

Scare Tactics

Believe it or not, the gambling industry is a competitive one, and not all bookmakers are created equal. Some may intentionally seek to frighten and confuse you, so it’s important to do your research before committing to any particular provider. This is especially important if you want to place winning bets, as you don’t want to end up in a situation where you’re unwittingly promoting the bookmaker you’re relying on to keep your winnings. The simpler the wagering process, the less chance there is of you hitting the jackpot, thanks to the oddsmakers’ trying to get you to keep betting, despite your winning streak (or whatever the case may be).

Even if you want to avoid this situation entirely, you should know the types of questions to ask before you commit. Is there a problem with payment processing? Is it possible to track my bets? Are there any catches (or hidden fees) that I need to be aware of?


The in-play betting industry itself is a relatively new phenomenon, but one that grew rapidly throughout the 2010s, especially after several high-profile scandals rocked the world of fixed-matches betting. In-play betting can be traced back to the late 1990s, but it wasn’t until the start of this decade that it started becoming more commonplace, with the growth spurt coinciding with the rise of mobile technology and online banking. As with any industry, there are those in the in-play betting industry who seek to do good and provide a service to the sports fan, while others might try and take advantage of your lack of knowledge in a bid to steal your money or influence your bets in a dishonest way.

Prediction Markets

Prediction markets are also enjoying something of a moment in the zeitgeist, with many people suddenly interested in predicting the future and making money off the outcome. The idea behind prediction markets is to enable people to ‘pool’ their resources and knowledge to obtain accurate information about the future, with the hope that this will lead to more informed decisions and decisions that better serve society as a whole. In the case of sports betting, you’re essentially enabling others to make money off your interests, with the hope that this will lead you to make better choices for the enjoyment of all.

Lifelong Learning

The world of sports is in a constant state of change, with new discoveries, new players and new strategies constantly emerging to give the best competitive edge. Thanks to the internet, those in the know can stay informed about what’s going on, enabling them to continue improving their strategies and maximizing their enjoyment of the games.

As with any hobby or pastime, there are those who seek to take advantage of the people who are genuinely trying to improve their enjoyment of sports, while others could try and steal your money or influence your bets in a dishonest way.

Hopefully, this article has provided you with a clearer picture of why in-play betting is so popular, as well as an appreciation for its significance. As you might imagine, the Covid-19 pandemic has had a profound effect on every aspect of society, including sports, and it will be interesting to see how the industry rebounds from this terrible event.